Boat Logo Design- "Southern Resident" in the Puget Sound

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This customer received 68 logo designs from 34 designers. They chose this logo design from chris Ray as the winning design.
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Logo Design Brief
Need a logo for our new boat. The boat is going to be named "Southern Resident" and be moored in Port Ludlow, WA (on the Puget Sound). We chose this name for two reasons. First, my wife (a native Washingtonian) and I are huge fans of the Orcas here and they are referred to as "the Southern Residents". Second, I relocated from Georgia to Seattle and spent my life as a "southern resident". We'd like a logo that ties these two together. We prefer simplicity and not "cartoonish". I've attached a logo that was AI generated that is on the right track. I've also attached the boats manufacturer so you can see the font they use (Cutwater). The boat will be dark grey and white- thinking a moncromatic design.
Target Market(s)
Private Boat
Industry/Entity Type
No Industry- logo for a private boat.
Logo Text
Southern Resident, Port Ludlow, WA
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- See attached "Cutwater" logo (that's the boat manufacturer).
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple and Elegant. Do not want "cartoons" and, if possible, incorporate geometric design elements.
Nice to have
- A logo separate from the text we can use to brand Coolers, Mugs, and Yetis.
Should not have
- cartoons