Cerveceria los cuentos 4th beer label
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This customer received 10 packaging designs from 4 designers. They chose this packaging design from Jose Loaiza as the winning design.
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Packaging Design Brief
Attached please find two of our three labels. Our brand is a mix of anthropology and craft beers, we tell the stories of different ethnic groups of Mexico on our labels. There are also videos and more pictures of our labels on our website cervecerialoscuentos.com
The new story is about a legend of the cora people, according to which an armadillo brought the fire to humanity: Here is a video of the tale of Yaushu - https://www.facebook.com/watch/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C&mibextid=Nif5oz&v=1002100060559608.
So to put it very simply we are looking for a label that stars an opossum with his tale on fire 😊 hopefully as much as possible in line with our other three characters, a bat, a pelican, an a wolf.
The background of the label is mainly made up of design elements of the culture where the tale comes from, in this case, the Cora people.
Please let me know if this info is sufficient to begin with or if we should send any more details.
Attached as well is an example of another label (not mine) so you can see the dimensions. I have also attached preliminary text in spanish and english that will go on the labels. It will have to be shortened but I thought it might help.
Industry/Entity Type
craft beer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An opposum and the element of fire