• C$160

• 47 designs

• 12 designers

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Banner Ad Design Brief

Objective
Create an engaging and motivational graphic design for the "2024 DITA Satisfaction Survey" campaign, aimed at encouraging the DITA user community to share their insights and help shape the future of content.

FOCUS:
We need the graphics to be about creating the feeling of "Sharing your experience" and "Being heard", and not about taking the survey. Craft a visual narrative that encourages the DITA user community to engage. This campaign seeks to transcend the mere act of taking a survey, focusing instead on the personal and collective impact of contributing insights.

DELIVERABLES
We need three assets using the same graphics:
1) a banner for our website (728 x 90 leaderboard banner)
2) a graph for a popup banner (Banner artwork is 33.5" x 90")
3) a postcard (4” x 6”)

COPY:
[Hero title] "Help Us Shape the Future of Content – Share Your DITA Insights"
[Subtitle] The 2024 DITA Satisfaction survey is ready. Join us to harness the collective experience of the DITA user community.
[CTA] Take the Survey Now
Font: Poppins; convey professionalism. The main message should be prominent, with the subtext and CTA easily distinguishable.

Branding: Include the organization's logo and ensure the design aligns with brand guidelines to maintain consistency across the campaign.

Layout: Ensure a clean and organized layout with a clear hierarchy. The main message should capture immediate attention, followed by the subtext, and finally the CTA.

Visual and Stylistic Requirements: Imagery:
Use imagery that resonates with content creators and technical professionals. Consider incorporating abstract or symbolic representations of content creation, collaboration, and innovation.

Opt for visuals that represent diverse groups of professionals engaging in meaningful conversations. Elements such as open books, speech bubbles, or roundtable discussions can symbolize the sharing of knowledge and experiences.

Color Scheme: Opt for a professional yet inviting color palette. Use brand colors , supplemented by vibrant accents to highlight key elements like the CTA button.

Branding: Include the organization's logo and ensure the design aligns with brand guidelines to maintain consistency across the campaign.

Call to Action (CTA): Make the "Take the Survey Now!" button prominent and compelling. Use a contrasting color or design element to make it stand out.

Engagement Elements: Consider adding subtle animations or interactive elements (for digital formats) to make the CTA more engaging.

Design Inspirations:
Look at successful surveys and content strategy campaigns for inspiration, focusing on designs that effectively engage and motivate professional communities. Incorporate elements that symbolize growth, community, and insight, such as interconnected nodes or lightbulbs, to reflect the collective benefit of participating in the survey

Use our website for inspiration:
https://www.precisioncontent.com

Target Market(s)

DITA users and professionals involved in content creation, management, and strategy. Individuals with experience in technical writing, documentation, and content strategy who are familiar with or interested in DITA (Darwin Information Typing Architecture).

Industry/Entity Type

We work in the technical documentation industry specializing in content data exchange model called DITA.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Copy for the Campaign: Main Message: "Help Us Shape the Future of Content – Share Your DITA Insights" Subtext: "The 2024 DITA Satisfaction survey is ready. Join us to harness the collective experience of the DITA user community." Call to Action (CTA): "Take the Survey Now!"

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Files

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