• US$110

• 28 designs

• 5 designers

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Graphic Design Brief

Project Brief

Objective:
Down Apparel is seeking a graphic designer to craft 10-15 unique layout templates that can be utilized across various social media platforms, primarily Instagram and Facebook. The layouts will be used for both Instagram posts and stories. The designs are intended to exhibit a consistent theme reflective of our brand identity. While we do not require any specific content such as text or photos to be embedded in the design, we do expect a design that aligns with our brand's color palette and theme.

Brand Aesthetic:
Our brand, Down Apparel, employs a modern interpretation of war themes, symbolizing the struggles and victories experienced on the journey to success. Our motto is "A Battleground For Winners", signifying the importance of the journey rather than the destination, similar to how brands like NIKE emphasize winning and success.

Color Scheme:
The designs should strictly adhere to our brand colors - Black, White, and Light Gray.

Theme:
The theme of the layout design should subtly reflect elements of war, battlefields, frontlines warriors, etc. However, it is crucial that these elements are not overly aggressive or gruesome. Our brand does not resonate with themes of blood, guts, or gore. Our brand is a streetwear brand mixed with athleisure, so the war vibe needs to be subtle and not overbearing.

Style:
The design elements should be minimalistic yet impactful. We're looking for a modern approach that conveys an aggressive look and feel without being overpowering.

Versatility:
The designs should be versatile enough to allow us to insert our photos, logos, and text later.

Remember, the goal is to create a series of designs that embody our brand's ethos, reflecting the battles we face on our path to success. Your creativity in translating this concept into compelling social media layout designs is greatly appreciated.

Target Market(s)

Young Adults (18-35 years old) - Fitness Enthusiasts - Motivated Individuals - Military Personnel and Veterans - Street Culture Enthusiasts - Fashion-forward Individuals

Industry/Entity Type

Streetwear - Athleisure

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Font styles to use

Other font styles liked:

• Humane (Primary) Abuget (Secondary)

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• War themes, symbolizing the struggles and victories experienced on the journey to success. The designs should strictly adhere to our brand colors - Black, White, and Light Gray.

Nice to have

• Very Subtle War Themes that make it very unique but not overbearing.

Should not have

• No not people or soldiers or photos. Just focus on the backdrop. No Blood, Guts, Gore. No overbearing war aspects.

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Files

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