• US$300

• 130 designs

• 48 designers

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Logo Design Brief

Target Audience Details: Our primary audience consists of women aged 25-45 who are looking for unique and memorable gifts for the men in their lives, such as husbands, boyfriends, brothers, or fathers. They value creativity, personalization, and are often looking for something that stands out from typical gifts. They are active on social media and appreciate brands that showcase a lifestyle of adventure, fun, and uniqueness.
Brand Personality: Thrill Gifts embodies a spirit of adventure, fun, and surprise. We want the logo to convey excitement and the thrill of experiencing something new and unexpected. The brand personality is adventurous and playful yet maintains an air of sophistication and quality. We aim to strike a balance between being approachable and aspirational, where our customers feel they are accessing a world of unique experiences.
Visual Style Preferences: We envision a logo that is modern with a touch of playfulness. It should be sleek enough to convey a sense of sophistication but not so formal that it loses the sense of fun and adventure. Think of the balance between the excitement of an adventure and the elegance of a well-thought-out gift. Inspirational brands include Virgin Experience Days and RedBalloon; they have a modern, clean look with an element of fun.
Color Preferences: We are open to color suggestions but lean towards a palette that includes vibrant yet sophisticated colors. For example, a deep blue representing trust and reliability, combined with a vibrant orange for fun and energy, and possibly a subtle grey to balance the overall sophistication.
Imagery and Symbols: We’d like the logo to subtly incorporate elements that suggest a range of experiences, such as an abstract representation of adrenaline or adventure (e.g., a stylized compass, a peak, a wave, or a flame). It should be abstract enough not to limit the perception of what we offer but clear enough to suggest excitement and adventure.
Logo Usage: The logo will be used across various platforms, including our website, social media profiles, packaging, and promotional materials. It needs to be versatile enough to look great in both full color and monochrome, scalable for both large formats (like banners) and small formats (like social media icons or business cards).
Competitor Logos: We’ve noticed that many competitors opt for very literal imagery, such as gift boxes or ribbons. We want to differentiate by focusing more on the experience and emotion of gifting rather than the gift itself. We appreciate clean, modern logos that convey an idea rather than the literal service.
Slogan Integration: We see the slogan “Escape the Ordinary, Gift the Extraordinary” as a core part of our brand identity but do not necessarily need it integrated into the primary logo. It could be an optional element used in marketing materials where more context about the brand is beneficial.

Target Market(s)

Our primary audience consists of women aged 25-45 who are looking for unique and memorable gifts for the men in their lives, such as husbands, boyfriends, brothers, or fathers. They value creativity, personalization, and are often looking for something that stands out from typical gifts. They are active on social media and appreciate brands that showcase a lifestyle of adventure, fun, and uniqueness.

Industry/Entity Type

Experience Gifts

Logo Text

Can be just a logo, or it can have Thrill Gifts.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Here is a link to some designs we like: https://docs.google.com/document/d/1blmhTtpAftw8QpNIEEU2u20TzDG_jYpwmhN7nWEuJXs/edit?usp=sharing

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Files