Urban T shirt logo design that will also serve as a selling point

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This customer received 37 t-shirt designs from 16 designers. They chose this t-shirt design from logoford as the winning design.
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T-shirt Design Brief
I need a logo that can also serve as a very compelling and visually cool look for branding a t shirt. The logo should creatively incorporate the phrase URBAN SHIRT HUB in a visually stunning manner. The fonts should be decidedly bold, and the overall impact should resonate with broad sectors of people who connect with the urban lifestyle. A background image that is represents this dynamic (such as a street light or clustered buildings) may be helpful, but I don’t necessarily have a firm direction. I WILL know it when I SEE it. the purpose of this is to create a shirt that is strong enough to appeal to a broad segment of its target market, while hopefully creating enough curious energy to motivate people to check out the forthcoming website of the same name.
Target Market(s)
Urban culture
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Visually BOLD and compelling, and must say URBAN SHIRT HUB
Nice to have
- An unmistakable urban appeal, while still being reasonably BROAD within that niche