• US$110

• 13 designs

• 3 designers

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Trade Show Booth Design Brief

Elora Marketing brief:
Purpose:
1. We need 2 tradeshow fabric back walls. Dimensions are 10 feet wide by 8 feet high.
2. We need pull-up banners/display. Dimensions are: 36 inches wide by 85 inches high.

Scope:
Design 4 graphics (2 back walls and 2 roll-up displays) using the taglines and value propositions below. Each sample should be focused on only 1 tagline/ and the associated value prop(s). The imagery and messaging must include a “lifestyle shot” of a clinician, the cart and/or battery. Sample images will be included to select from, or other images can be created using the ELORA product rendering and stock photos. Please refer to the website, attached collateral and attached samples to build/maintain a branding style.
Please expect some tweaks to the design and/or copy added to the samples before a final version is selected Good luck.

ELORA Market Background:
ELORA is a battery system used to power IT equipment on mobile carts (known as work stations on wheels) in a healthcare setting used by nurses/clinicians. See images below as example.

Taglines:
• Improve patient care by reducing stress on clinicians with ELORA
• 50% less CAPEX spend with ELORA
• Never plug a WOW in again with ELORA

Value props:
• Full Shift Run-time with a single ELORA MAXX Battery
• 50% lower Total Cost of Ownership over traditional powered carts
• Power Anything, Anywhere, Anytime with ELORA’s EcoSystem of Power
• Repurpose, reuse, recycle existing WOW fleet by adding power with ELORA
• ELORA powered carts are 50 pounds lighter than traditional powered carts

Target Market(s)

Healthcare clinicians, IT executives

Industry/Entity Type

Healthcare

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Font styles to use

Other font styles liked:

• Neuropol

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Lifestyle imagery of nurses with workstations on wheels using our equipment. Must fit with current rand image from a color scheme and also with style.

Should not have

• Designs should not be too busy with extra graphics and non-relevant stock imagery

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Files

Download all files - 27.8 MB