Innovative Technology Consultancy

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This customer received 114 logo designs from 60 designers. They chose this logo design from Tinu DEsign as the winning design.
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Logo Design Brief
Refreshing the branding of a consultancy that specialises in technology and its exploitation for clients' business outcomes
Need a logo for a number of applications from web site, to LinkedIn and other media (letter head, powerpoint slides etc.) so need the appropriate size/form and layouts
Current branding is blue - and would like not to stray too far from this, but could tone down to a blue-grey
The company is "Intermode Consult Limited" but referred to as "Intermode" for the branding/logo purposes - logo should have the word "Intermode" but also a memorable shape/image.
We have been using the strapline "Technology in Business" open to ideas if this works or needs dropping/changing - it is a bit dull.
The company focuses on enabling/facilitating companies to grow through the application of technology and aligning business strategy and processes to technology delivery.
The design should communicate innovation, quality and control, but still look modern.
Old Logo attached for reference
Target Market(s)
Medium sized businesses going through change and also Private Equity funds
Industry/Entity Type
Technology consultancy
Logo Text
Intermode (and possibly the strapline line)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear, memorable design and must have the word "Intermode". Must be modern but classy. Must work at different form factors (eg LinkedIn company page, Powerpoint presentation, website etc.)
Nice to have
- Would like the logo somehow to incorporate the Initial "I" or "IC" (the company is Intermode Consult) I did wonder if a play on words with "IC" could be "I See" or "Eye See" for the logo
Should not have
- Fussy/busy logo, not too many colours