• US$200

• 56 designs

• 17 designers

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Logo Design Brief

Project:
We need a new logo design.

Company Name:
CashVue (software/technology company)

Company Industry:
CashVue provides software applications that manages small business cash-flow and the financial health of companies.

Clients:
- Small to medium size businesses
- Proprietors
- Entrepreneurs
- Mom & Pops Shops
- We cater to every industry

Logo Utilizations:
- Logo will be the basis in a new web design for our business.
- Logo will be part of our new business card.
- Logo will be part of all company documentations and forms.

What we want to say with our logo
- We are a software.
- We are a technology company.
- We are not here to play, be pretty or fashionable
- We are not a clothing brand
- We are not cartoons, take us seriously
- We are analytical people
- We like looking at trends
- We like modeling your data
- We like graphs and charts
- We are neutral, we are not too feminine or masculine

Logo Colors:
- no pink
- 1-2 colors scheme

Logo Styles:
- modern
- clean
- mature
- simple
- I don't want any clear image of animals or things
- I like negative space or the use of space to portray ideas
- No Clip art like images
- The logo image should look good even in black and white
- Logo should sit well in a white backgraoud

Logo Typography:
- Easy to read across different platforms
- San Serif
- Clean and simple
- Black if possible ( the logo can be an image or part of the type with color, but I like the name to be readable)

Logo Style Samples I like:
- http://logopond.com/gallery/detail/96384 [I like the symbol of the mountains in the type]
- Nike [I like the simple symbol that is easy to work with]
- http://www.thelogomix.com/logo-design-gallery/creativejuice-12061624.html [I like how the image plays with the name of the company; I also like the simble color scheme]
- http://dribbble.com/shots/671798-Growth-Trading [I like the image of the arrow going up to represent the trend; I also like the clean typography]
- http://brandcrowd.com/logo-design/details/47325 [simple]
- http://dribbble.com/shots/707395-La-miche [Love the use of negative space]
- http://logopond.com/gallery/detail/136323
- http://www.brandcrowd.com/logo-design/details/45356
- http://fc02.deviantart.net/fs70/f/2012/172/8/e/a_logo_i_made_for_an_accounting_company_by_brendanmccuegraphics-d54dyyw.png
- http://logopond.com/gallery/detail/188213
- http://logopond.com/gallery/detail/186948

Logo Styles Samples I don't like:
- http://dribbble.com/shots/706504-Pink-Godzilla [Too much going on here, the image and logo is just too much for my type of work]
- http://logopond.com/gallery/detail/176218 [too much color]
- http://logopond.com/gallery/detail/175829 [ i cannot read the word]
- http://brandcrowd.com/logo-design/details/52434 [image is over powering, too cartoonish)
- http://dribbble.com/shots/697554-Frogat-mark [too much f an image]
- http://logopond.com/gallery/detail/81900 [too much of a design]
- http://logopond.com/gallery/detail/192237

Industry/Entity Type

Financial