• C$150

• 120 designs

• 66 designers

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Logo Design Brief

The current logo as attached is a flooring brand for laminate and vinyl floors. Although it has served us well, it is dated and too "cartoony". Want to keep the Toucan bird but want it to look more upscale and design oriented as it will be used to launch a hardwood collection. The target market is retail decor/ home improvement products. Mass merchants as well as independent retail make up the customer profile. The new logo will be used on websites, customer literature, packaging and all marketing aspects associated with the product line.

Target Market(s)

Retail Home Decor/Improvement to include mass merchants for cash and carry like Costco/ home depot. Also targeted is the professional floorcovering specialist that supplies and installs. Carpet One, End of the roll, and Flooring Canada would be good examples of these target retailers.

Industry/Entity Type

Retail Hardwood Flooring

Logo Text

Toucan Premium Hardwood Floors

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I'd like to see something with less of a "cartoony" childlike character

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Files