Completely new logo for a handwritten letter company
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This customer received 266 logo designs from 85 designers. They chose this logo design from iamrady as the winning design.
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Logo Design Brief
We have been redesigning our website and it is time to redesign the logo too.
This is our website: www.yellowletterscomplete.com
The name of the business is Yellow Letters Complete. We prepare handwritten direct mail campaign prepared by our robot writers and human writers. We use real pens to write addresses on envelopes, sign letters, and write post-it notes.
We want the logo to convey either the robotic writer aspect or simply the pen. There should be some sort of symbol, not just the words written in a handwritten style.
Do not use a generic handwritten font. If you use any handwritten style elements, they should be original writing.
The colors should be cohesive with the blue/yellow color style featured on the homepage.
There are competing companies that also use "yellow letters" in their brand name. We need to make sure our company is sufficiently DIFFERENT from their branding.
www.yellowletters.com
www.yellowletterhq.com
Target Market(s)
Realtors, Auto Dealerships, Financial Services
Industry/Entity Type
Direct Mail Marketing
Logo Text
Yellow Letters Complete
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Don't use a font, use your own creative writing, calligraphy, or sketching
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A symbol of our business and hand-drawn or handwritten elements. Clearly show that we are Yellow Letters Complete, not to be confused with a competitors
Nice to have
- Combine the concept of analog handwriting with digital age (robots or digital marketing)
Should not have
- Do not put a yellow piece of paper like our current logo. We want to move beyond that idea