• £130

• 13 designs

• 6 designers

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Graphic Design Brief

Design a visual that clearly and effectively presents our 'UK Non-Standard Courier - Economy' service to a business-oriented audience. Aim for visual simplicity to ensure instant comprehension. The design should embody a professional, industry-specific aesthetic, emphasising realistic imagery for straightforward communication with corporate clients. Choose realistic styling over cartoon-like graphics. Use intuitive symbols rather than text or human figures to convey messages.

Service Type Explanation - This service is for non-urgent consignments requiring careful handling, such as unpackaged, fragile, or high-value items. It is a cost-effective road service operating within the UK, accommodating loads suitable for a small or transit van. Goods are co-loaded to save costs and are delivered within 24 hours without the use of depots or hubs.

Key Elements:

Non-Urgent, Fragile Items: Visual representation of unpackaged, delicate, or high-value items to demonstrate the need for careful handling.

UK Road Service: Display vans traveling through a stylised UK map or a recognisable UK landscape to indicate service areas.

Co-loaded Goods: Imagery of various types of items being securely loaded together in a van to emphasize cost-effective transport.

24-Hour Delivery: A clock or similar symbol to showcase the guaranteed 24-hour delivery time.

Suggested Design Directions:

• Colour Palette: Primary Tones: Utilise Red (#c12026), Blue (#0e56a7), and Yellow (#f5b51a), integrating complementary hues as needed to elevate visual engagement.

• Typography: Choose a font that conveys reliability and steadiness, ensuring it is legible and trustworthy in appearance.

• Imagery: Incorporate pictures or graphics of a transit van, fragile items, and a clock to portray key aspects of the service.

• Icons and Symbols: Use icons representing fragility, like a broken glass symbol, and cost-saving, perhaps via a coin or piggy bank icon.

Graphic Composition Ideas:

Vulnerable Items Visual: Emphasise imagery of unpackaged, delicate items being carefully loaded or secured in the transport vehicle.

Vehicular Movement: Illustrate a transit van traversing a symbolic UK route, ensuring a clear presentation of the service area.

Co-loading Illustration: Depict a variety of items being safely and securely transported together, underscoring cost-efficiency through co-loading.

Time Indicator: Place a subtle yet visible clock or time symbol to denote the 24-hour delivery timeframe.

No Hubs Visual: Utilise a crossed-out depot/hub symbol to visually communicate that we don’t use depots or hubs.

Further Guidance:

This service-type graphic will be displayed side by side in two or three rows with five other service-type graphics (yet to be designed), at the top of our quote page (https://www.sameday-delivery.co.uk/quote-request), which is due to undergo a comprehensive redesign and reconstruction in the near future.

Target Market(s)

See Project Description

Industry/Entity Type

Courier Services

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See Project Description

Nice to have

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Should not have

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