• NZ$170

• 33 designs

• 12 designers

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Logo Design Brief

I need a new icon for my race timer mobile phone application. The app is designed for motorsport use by mostly amateur drivers on closed racing circuits. It provides an in-car 'dashboard' showing live lap timing information, then after the session it provides data sharing and analysis capabilities. It's like the app 'strava' , but for motorsports.

It must be functional instead of stylish, i.e. it must clearly say to the user 'this app is a timer app for race use' :-)

Uploads
- Vracer (name of the app) logo. It's not mandatory to include any of this in the new logo
- 2 other icons that I like, both hinting at the outline of a race circuit

I've listed some elements below that I'd like to communicate in the icon. Note some are mandatory, while some are nice to have. I realise I've listed a lot, but I do want a simple and bold icon - I don't want an icon that's too 'busy' or crowded.

MUST have:
- MUST have an element that says 'race track' - e.g. outline of a race circuit
- It must look good on both white or black backgrounds.
- It must be a square profile - 1:1 width/height

Nice to have:
- element(s) that say 'timer' - stopwatch to indicate timing, either analog style with 'clock' hands, or digital
- element(s) that say 'race' - race flags, chequered flag, race helmet, wheels,
- a stylised 'V' (for Vracer) worked into the design

Target Market(s)

Amateur race drivers, track day riders/drivers, boat racers

Logo Text

The app is named Vracer, but I don't want the name in the icon. The 'V' (see images) could be incorporated

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must look good on both white or black backgrounds. It must be a square profile - 1:1 width/height

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Files

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