Logo design for Neuland, a new social club and creative incubator surrounded by beautiful nature
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This customer received 231 logo designs from 87 designers. They chose this logo design from The Lion Studios as the winning design.
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Logo Design Brief
I am looking for a logo for a non-profit called Neuland.
It's a social club for people to connect and hang out and also a creative space to make art and cool things, surrounded by beautiful nature in the Hudson Valley in Upstate New York.
Neuland means new land and breaking new ground. It’s a place for all who have an explorers mindset.
I like these two different aesthetics and would love to see logos in both directions:
Look A: a modernized 70s look & feel
Look B: a Wes Anderson look & feel
Logo should have a playful element (without being childish)
The logo should look warm and inviting (and if possible playful without looking childish) - it shouldn't look corporate.
Updates
There are some *** designs that I like but there are no **** or ***** designs yet, that’s why I’m extending the deadline.
Target Market(s)
Creatives and people who have left NYC to live in the countryside
Industry/Entity Type
Non-profit for creatives and a social club
Logo Text
“Neuland” and “nL”
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Am not sure which font/s would work best
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo should have a playful element (without being childish)
Nice to have
- a) A version with a Modernized 70s design, b) A version with a Wes Anderson inspired design
Should not have
- Nothing that looks corporate or cold