• £90

• 25 designs

• 11 designers

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Label Design Brief

Project Overview:
We are seeking a dynamic and visually striking product label design for our range of mealworm pet food supplements. The label must effectively showcase the product, accommodate various container and packaging sizes, and include essential information such as a barcode, ingredients list, company address, and instructions for use. The design should exude positivity, capture the attention of consumers, and convey the quality and value of the product.

Target Audience:
Our target audience consists of health-conscious pet owners, aged 25-55, who prioritize quality, sustainability, and aesthetic appeal in their purchasing decisions. They are drawn to visually appealing packaging that conveys trustworthiness and authenticity.

Key Objectives:

Create a visually impactful label design that stands out on shelves and online platforms.
Clearly showcase the product while leaving space for essential information.
Ensure versatility to fit various container and packaging sizes.
Convey positivity, quality, and authenticity to resonate with our target audience.
Facilitate ease of use and readability for consumers.

Design Requirements:

Product Showcase: The label should prominently feature the product, with high-quality imagery, words or illustrations that highlight its key attributes and appeal to the target audience.

Space for Essential Information:
The design must include designated areas for a barcode, ingredients list, company address, and instructions for use. These elements should be clearly legible and easily accessible to consumers.

Versatility: The label design should be adaptable to different container shapes and sizes, including bottles, jars, and pouches. It should maintain its visual impact and readability across various packaging formats.

Positive Visual Impact: Incorporate colors, fonts, and imagery that evoke feelings of positivity, vitality, and well-being. Avoid clutter and maintain a clean, modern aesthetic. An example from a competitor company is attached for information.

To help provide you some focus, the first labels to be used in our production will measure 14cm x 6cm and the contents will weigh 20g

Please contact me if you have any questions about this brief or would like more info to help with your design. Thank you and I look forward to seeing your design.

Target Market(s)

Target Audience: Our target audience consists of health-conscious pet owners, aged 25-55, who prioritize quality, sustainability, and aesthetic appeal in their purchasing decisions. They are drawn to visually appealing packaging that conveys trustworthiness and authenticity.

Industry/Entity Type

Pet Food

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Key Objectives: Create a visually impactful label design that stands out on shelves and online platforms. Clearly showcase the product while leaving space for essential information. Ensure versatility to fit various container and packaging sizes. Convey positivity, quality, and authenticity to resonate with our target audience. Facilitate ease of use and readability for consumers.

Nice to have

• Maintain a clean, modern aesthetic

Should not have

• Avoid clutter

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