• S$150

• 68 designs

• 41 designers

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Logo Design Brief

Design a brand logo for a range of plant-based meat products. The product is sustainably produced and soy-based. Unique selling points include high protein levels, low sodium content, high fiber, and low in saturated fat.
1. Philosophy of the Brand Name “Jiro Meat”:
1.1 Zero Meat Component: “Jiro” is pronounced like “Zero,” emphasizing that the product is entirely plant-based with no meat components.
1.2 Chicken Substitute: “Jiro” sounds similar to the word for chicken meat in Chinese, positioning the product as a chicken substitute.
2. Requirements:
2.1 Color: Preferably bright colors such as orange. Avoid using pure green or pure black.
2.2 Style: Professional-looking rather than cartoonish.
2.3 Design: Focus on the brand name text only; no mascot is required.
2.4 Element: Designers are encouraged to be creative. One idea is to use a soybean to replace the “o” or the dot on the “i” in “Jiro Meat,” but this is not a requirement. Avoid using a large zero in the design, as it is associated with another brand.
2.5 Trademark Considerations: Avoid using elements or styles that are similar to other brands, especially those in the plant-based or meat alternative markets.

Logo Text

Jiro Meat