• £110

• 128 designs

• 51 designers

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Logo Design Brief

We are doing a complete brand overhaul. New Brand Kit, Logo and Packaging. Please do not copy the existing style on our website. We are looking for a fresh, new, style that appeals to our target market (women).

Create a professional brand logo and Icon which captures the creative, health focussed, outgoing essence of the Lion & Bear brand. Adding a touch of class with your design skill and creative know how.
Our Vision: "To become the world's most recognized and trusted leader in functional mushroom products, bringing the power of ethically sourced, family-grown fungi to everyone and empowering them to achieve optimal health."
"At Lion & Bear, our mission is to empower individuals to achieve optimal health and well-being by continuously improving the efficacy of our medicinal mushroom products, making them the most effective in the world."
Read more about us here (https://www.lion-bear.com/pages/about-us)
We value our freedom from the system which is echoed in our work with natural medicine, independent research and shared education and experiences.
We would like a modern logo which demonstrates the quality, care and attention to detail that goes into our products. We are eager to see your artistic design skill and craftsmanship echoing this.
There is also scope for further work; packaging and website design for the competition winner.
Attached is our current brand trademark and our latest attempt to create a logo befitting the description.

Target Market(s)

The majority of our customers are Women (Perry Menopausal), Explorer Personality Types, Natural Health, Outdoor and Wellness Enthusiasts. Middle Class with values such as community support, fresh organic produce and gifting to family. They are seeking control, adventure and a deeper connection to their body.

Industry/Entity Type

Supplements, / Wellness; Food and Drink 'Health Products'

Logo Text

Name of Co. 'Lion & Bear or 'Lion and Bear' or Lion-Bear. (we own lion-bear.com and lionandbear.uk))

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A version for black and white backgrounds. A version for social media ie equal height and width. A recognisable logo.

Nice to have

• A premium feel. A colour palette we can incorporate into our future brand palette. Elements which can be separated and reused to embellish our website (living brand).

Should not have

• Any sense that the logo was Ai generated. Small details which are difficult to see on mobile.

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Files

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