Brand and Identity

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This customer received 75 logo designs from 40 designers. They chose this logo design from Grapismo Brand Studio as the winning design.
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Logo Design Brief
Hi.
Launch Tools Needed:
1) Font (Free from Google)
2) Font colors (Bright Blue and Gray)
3) Logo (In font colors, in white, black and reverse)
4) Favicon for website (Small file of logo)
5) Social media icon (Icon that can be used as a logo on social sites)
6) Brand guideline document (List hex codes, how to use logo, etc..
7) Business card template for moo.com (Front and back of card design)
8) Email Signature
9) Other items that you think should be part of this project
Company Overview:
The Revenue Workshop specializes in sales training aimed at enhancing the revenue mindset of its clients. This organization offers comprehensive courses that focus on building and refining sales strategies to maximize revenue.
Courses Offered:
The Singular Focus: This course includes a book providing over 100 tips to maximize revenue.
Revenue Boost: Focuses on creating the ultimate sales plan through a five-step process.
Straight Up Selling: A toolkit for achieving sales excellence, detailed in both course and book format.
Core Principle:
The foundation of The Revenue Workshop’s philosophy is that a structured, written sales process, which outlines clear goals and methods for achieving them, is crucial for boosting revenue. The training is designed to methodically guide individuals and companies through the steps needed to craft effective sales plans and stimulate revenue growth.
Training Delivery:
The training is versatile, delivered through multiple channels including online platforms, social media posts, a subscription eNewsletter, and in-person sessions, making it accessible for various learning preferences.
Target Audience:
The primary customers include both individuals and companies. Individuals can easily purchase training sessions using credit cards, while companies have the option of credit card payments or contract-based transactions with NET 30 payment terms, facilitated through their sales, HR, or other departments.
Branding Elements:
The logo and related branding elements should reflect the workshop's focus on precision, efficiency, and growth in sales. The design should communicate a sense of structure, reliability, and expertise, appealing to both entrepreneurial individuals and professional corporate teams.
Target Market(s)
The target market is any business person. From those in sales, marketing, product development, to senior managers and CEOs.
Industry/Entity Type
Sales training
Logo Text
The Revenue Workshop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.