• US$150

• 112 designs

• 50 designers

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Logo Design Brief

Think retro inspired logo that has bright colors + can pair well with bold patterns (ok to clash) for sweat suits, tanks, baseball caps, and more! This is a homegrown brand based just outside of SF for moms who want to wear comfy yet hip + funky clothes and aren't afraid to wear bright colors. The brand is playful, bold, and warm. Fun without being garish or tacky.

The Yeah Mama brand aims to inspire moms to celebrate each other, and really for everyone to celebrate mamas for the incredible life giving wonders that we are, and the messy, big hearted, thankless work that is our every day reality. It is an invitation to a way entirely contrary to how society has pitted women against each other forever. My hope is that this apparel inspires us to see each other and say, “Yeah Mama! You’re doing it! We’re doing it! Good job!” or in a hard moment: “Yeah mama, I see you. You’ve got this. I’m here with you.”

Being a mom is like being in a special club. The things that we deal with on a regular ordinary day is hero level shit. But most of it is invisible and behind the scenes. My hope with this brand is that it makes the secret club not so secret anymore and in doing so, ushers in some support, camaraderie (momraderie, ha), and even celebration between moms and women. Because truth be told, we all need that more than we might be willing to say.

I'd love for the logo to be clever, smart, and playful. I'd like to see a version with the words "yeah mama" written out and I'm interested in seeing what ideas people have for a logo that could pair with the words.

I'd like the colors to include bright turquoise, mustard, and burnt orange. I like the clash of muddy/earthy tones with bright neon.

Here's some inspiration for the direction I'd like the clothing to go in so you get a sense of the brand vibe: https://www.marinelayer.com/products/amelia-fleece-sweatpant-1?variant=40433992269898

the file below shows a color scheme that I like.

Thanks! So excited to see what ya'll come up with!

Target Market(s)

mothers

Industry/Entity Type

clothing

Logo Text

Yeah Mama

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Logo styles of interest

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Font styles to use

Other font styles liked:

• retro/funky looking font

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a nod to a retro look.

Nice to have

• a clever use of type. perhaps the initial YM in some smart configuration that is connected to motherhood, as well as type that says Yeah Mama

Should not have

• cheesy hearts or cheesy faces of mothers/kids

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Files

Download all files - 17.2 MB