• €110

• 100 designs

• 43 designers

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Logo Design Brief

**Design Brief for the Development of the Vivaro Nova Logo**

**1. Company Profile:**

**Name:** Vivaro Nova

**Sector:** Elderly care and home support

**Mission:** Vivaro Nova aims to improve the quality of life for vital seniors by providing innovative and affordable solutions that enable independent living.

**Vision:** We aspire to be the first choice for seniors who wish to live independently by offering a comprehensive support network and smart technologies.

**Values:** Innovation, Reliability, Compassion, Safety, Honesty

**2. Background and Context:**

**Target Audience:** Vital seniors who wish to live independently without indicated care. The target audience may experience daily hindrances or concerns within their living environment and require practical and technological support.

**Market Need:** The Netherlands faces a shortage of senior-friendly homes and a decrease in traditional care facilities. Vivaro Nova provides a solution by supporting seniors with innovative services and technologies to ensure their independence.

**Competitive Advantage:** A wide range of services, advanced technologies, a proactive approach, and a personal touch that goes beyond just technical support.

**3. Logo Requirements:**

**Style:**
- Modern and contemporary, yet warm and inviting
- Simple yet powerful, with a professional look
- Must convey trust, safety, and care

**Colors:**
- Consider using soft, reassuring colors like blue, green, and beige
- Accent colors can be used to symbolize innovation and energy, such as orange or yellow

**Typography:**
- Clear, readable fonts that exude professionalism
- Avoid overly ornate or complicated fonts

**Symbolism:**
- Consider symbols that represent elderly care, support, and safety
- Simple, recognizable icons such as a house, a heart, or a shield could be appropriate

**Specific Requests:**
- The logo should work well both in color and in black and white
- Must be scalable and look good on various platforms and materials, from business cards to websites and banners

**4. Usage and Applications:**

**Print Material:** Business cards, brochures, flyers
**Digital Media:** Website, social media, mobile apps
**Clothing and Accessories:** Workwear, promotional items
**Other:** Vehicle signage, building signs, packaging material

**5. Inspiration and References:**

**Reference Companies:** Look at logos from similar companies in the elderly and care sector for inspiration, such as AARP, Home Instead, and Comfort Keepers.

**Moodboard:** Consider creating a mood board with examples of logos, color palettes, and typographies that fit the desired style and look of Vivaro Nova.

**6. Delivery:**

**Formats:** Provide the logo in various file formats (JPEG, PNG, SVG, EPS) and ensure versions for both web and print.

**Versions:** Supply variants in color, black and white, and reversed colors (dark background, light text).

**Deadline:** Set a realistic deadline for the project, considering possible revisions and feedback rounds.

**Conclusion:**

Vivaro Nova seeks a logo that not only captures the essence of their mission and vision but also conveys a sense of trust and safety to their target audience. The logo should be modern, professional, and recognizable, with a warm and inviting appearance. We rely on your creativity and expertise to create this visual symbol that will represent Vivaro Nova in their pursuit of improving the lives of seniors.

We look forward to your creative proposals and are available for further questions or clarifications.

Target Market(s)

Elderly care and home support

Logo Text

Vivaro Nova

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Eras Light ITC

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A unique brand image that radiates authority, is exclusive and can be used internationally.

Should not have

• Old-fashioned image.