Harden Farms logo for advertising and merchandise

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This customer received 146 logo designs from 58 designers. They chose this logo design from Solarex Corporation as the winning design.
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Logo Design Brief
We need a logo for our family farm. We have cattle, wheat and hay. Please design a logo that looks good in both color and black and white.
This logo will be used for advertising purposes and on a label to sell our own beef raised on our farm. I am uploading a copy of our existing brand as well.
If you are utilizing our existing logo in your design you need to know this information: When it comes to a livestock brand the " TILTED HOOKED H" needs to remain in just like it is in our logo. Branding goes back a long way to when we didn't have fences, If you marked your animal with a brand, it is yours. Our brand when applied to an animal looks like the image attached. Copyright means you don't change the brand itself. So don't change the font or shape of the H.
You don't have to use it at all but I put it on there for inspiration and as a place to start.
Target Market(s)
Food consumers and beef buyers
Industry/Entity Type
Agriculture
Logo Text
Harden Farms
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our name
Should not have
- I dont love animal clip arts. I want it to look professional, not cheesy