• US$150

• 52 designs

• 17 designers

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Logo Design Brief

Concept and Inspiration: River Pig Fly Company is a fresh and edgy brand dedicated to fly fishing enthusiasts. The name "River Pig" is a playful nod to the fishing community's slang for catching a "PIG" or a "HOG" – terms used to describe the thrill of reeling in a big, fat fish. Our brand aims to capture that excitement and bring it to life through our products and visual identity.

Product Line and Market Positioning: We specialize in eco-friendly fly fishing products, catering to consumers directly as well as through retail channels. Our target market primarily consists of males aged 25-64, a demographic known for its passion for fly fishing and appreciation for high-quality gear. Despite our professional approach, we want our brand to stand out with a bold, modern, and adventurous aesthetic that contrasts with the traditional look of existing brands in this space.

Brand Values:
• Eco-Friendly: All our products are designed with a strong commitment to environmental sustainability.
• Outdoor Stewardship: We believe in being caretakers of nature, promoting responsible fishing practices and conservation efforts.
• Innovation and Quality: Combining innovative design with top-tier materials to create products that enhance the fly fishing experience.

Design Guidance: We seek a logo and brand image that reflect our unique positioning. While we're open to creative interpretations, we envision a design that incorporates elements resonant with seasoned anglers. The logo should evoke the adventurous spirit of fly fishing with a subtle nod to the creative play on the “River Pig” concept.

Visual Style:
• Bold and Modern: A fresh look that feels both edgy and professional.
• Natural Tones: A color palette that includes shades of blue, green, and other colors reminiscent of natural outdoor environments.
• Versatile Design: The logo should be vibrant and colorful but also able to stand alone in black and white for versatile usage across various mediums.

Abbreviation Usage: We also refer to the company as "RPFC" and will likely use this abbreviation in some of our branding, marketing, and products.

Attachment Note: We've attached a PDF with our extremely crude initial design concepts. Please use it as a reference point to understand our early thinking, but don't feel constrained by it or feel this is the direction we need to follow. Perhaps the literally visual of a FISH/PIG is terrible idea and our feeling won't be hurt if you tell us that directly. We value your creativity, want your expertise, and will ultimately choose the best concept that align with our brand's vision and values.

Target Market(s)

Our target market primarily consists of males aged 25-64, a demographic known for its passion for fly fishing and appreciation for high-quality gear.

Industry/Entity Type

Fishing, Outdoors, Fly Fishing

Logo Text

River Pig Fly Company

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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