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The Foodfellas Sales Presenters toolkit
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This customer received 14 stationery designs from 11 designers. They chose this stationery design from Ameer_ as the winning design.
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£230
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14 designs
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11 designers
Stationery Design Brief
We're a small foodservice business in the UK. We have a logo and that's pretty much it. No of a brand toolkit or identity and a design concept/platform that holds the logo and company ethos together.
I am looking to create that toolkit starting with a design for our stationery and sales presenters literature. This is a two to three page sales brochure that needs to be flexible enough and adaptable enough to be used across a number of categories.
We also have three brands that will be incorporated into these designs: Avo Grande, Authentic Asia and Carisma.
I plan to start with this project and roll it out to other needs i have once I have a creative platform and toolkit. For example: Trade Stands. Trade Ads. Trade Clothing, Powerpoint etc.
About us. We are passionate about food. and look to import foods from all over the world to sell into the restaurant trade here in the UK. We cover lots of product types, from chicken, duck to onion rings avocado and cakes! We supply restaurnat chains such as TGI Fridays and Wagamamma. Our website for more information is: https://www.thefoodfellas.co.uk/
The design tone I want is modern with warmth and movement. The Foodfellas should act as a Badge that endorses the rest, the rest i.e. the food is hero.
Updates
Low design quality
Target Market(s)
Restaurant Owners and Food buyers. People who know their food. Chefs
Industry/Entity Type
Food Service
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must create a framework that includes the Company Logo (The Foodfellas) and incorporates a brand logo in a way that can be easier rolled out across lots of products for use in sales presenters
Nice to have
- Include food imagery if it helps you. I can provide some too
Should not have
- Black & white!
