• US$110

• 6 designs

• 3 designers

---

Logo Design Brief

Creative Brief: Spa Logo Design
Client: Elevation Renew Spa
https://www.elevationrenewspa.com


Project Title: Classy & Sophisticated Spa Logo Design


Objective: To design a logo for Elevation Spa Renew that embodies elegance, tranquility, and sophistication. The logo should reflect the spa's commitment to providing luxurious and rejuvenating experiences, appealing to an upscale clientele who values quality and serenity.

Target Audience:

Demographic: Affluent individuals aged 25-55, both male and female, with a focus on professionals, couples, and wellness enthusiasts.
Psychographic: Health-conscious, wellness-driven, and luxury-oriented individuals who prioritize self-care and relaxation. They seek high-end services and a serene environment to unwind and rejuvenate.
Brand Personality:

Classy: The brand exudes a sense of refinement and timeless elegance.
Sophisticated: The spa offers premium services with an attention to detail and a commitment to excellence.
Tranquil: The atmosphere is serene and calming, promoting relaxation and peace of mind.
Luxurious: The brand represents indulgence, offering top-tier treatments in a beautifully designed space.
Design Elements:

Color: Browns similar to website
Typography: Choose elegant, serif fonts that suggest refinement and timelessness. Consider a mix of a modern serif font paired with a clean, sans-serif option for balance.

Logo Style: Aim for a minimalist yet impactful design. The logo should be versatile, easily recognizable, and adaptable across various mediums, including signage, print materials, and digital platforms.
Inspiration:

Luxury hotel logos (e.g., The Ritz-Carlton, Four Seasons)
High-end beauty and wellness brands (e.g., La Mer, Aesop)
Iconic fashion labels known for their elegance (e.g., Chanel, Dior)
Deliverables:

Primary logo design (full-color and monochrome versions)
Secondary logo variations (simplified or icon-based versions)
Brand color palette and typography guidelines
Mockups for business cards, spa menu, and signage


Additional Notes: The logo should maintain a timeless appeal, avoiding overly trendy elements that may date quickly. It should convey a sense of exclusivity and align with the spa's high-end services and serene atmosphere.

Target Market(s)

Affluent individuals aged 25-55, both male and female, with a focus on professionals, couples, and wellness enthusiasts.

Logo Text

Elevation Renew Spa

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.