Corporate Design for a Start Up: CrossFit PMA

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Logo Design Brief
We need a Logo for our CrossFit Affiliate. It is called CrossFit PMA, which stands for Positive Mental Attitude
It should be clean and transformable. I attached the logo of my current business (KK Solutions), which I like a lot and also the Logo From CrossFit Aarau (ours should of course look different!) , which is also great.
To know a bit more about our Company, Vision and Mission you will find a lot more info below:
These are our values:
1. CrossFit PMA is Home
EVERYONE is welcome! It is a safe place where everyone can be themselves, be taken seriously, and be supported.
2. CrossFit PMA is 100%
100% honest, reliable, and always upholding the highest standard. We keep our word and strive to positively impact your day 100%.
3. CrossFit PMA is empowerment
We want you to be successful and take responsibility for your health. We aim to show you the path to a life full of self-confidence.
This is our Vision Statement:
CrossFit PMA will empower people every age to take responsibly for their health and well being by being a safe space for everyone with high class coaching through empathetic coaches that will lead people to reaching their goals.
Our Mission statement:
Empower people to take responsibility by educating them in our classes about how to have a healthy lifestyle, having fun in Movement and every employer is a role model for this.
We are open for every person no matter of body type, gender, orientation, culture or believe .
Joining the Gym is as easy as possible. You can either book an appointment just to talk, or a trial class - this can be in any class.
Our Story:
We welcome every person, of any age, into our affiliate and give them the feeling that they can take responsibility for their health and exceed their expectations.
CrossFit PMA offers a high-quality service on equal terms. We help people achieve their individual goals with a lot of trust, empathy, and empowerment.
We combine the joy of being active with the necessity of staying active by offering rehab and prehab in combination with the CrossFit methodology. The coaching standard is the highest you can ask for.
"Positive Mental Attitude" is our motto. Work with what you have; there is always a way, no matter your age or physical condition!
CrossFit PMA - This Is The Way
Friendship, Communication, Trust
Target Market(s)
People every age, gender and body who need to get active and make their life healthier
Industry/Entity Type
Health/Sport
Logo Text
CrossFit PMA
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the full name CrossFit PMA
Nice to have
- CrossFit Positive Mental Attitude