Logo for a colonial-style boutique hostel with balconies near a River, in Colombia.

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Logo Design Brief
We are looking to design a logo for a colonial-style hostel called Boulevard del Rio Hostal, where we want a balcony to be the key distinctive element. The actual hotel features balconies, so we would like the real architecture of the facade to be used in the logo. The goal is for it to be recognizable, yet without too many details or intricate lines. Alternatively, the hotel is near a river ("Rio" means river in Spanish" so we could use that element on the logo as well)
We have an AI-generated reference, but it didn’t accurately reflect the actual structure. We believe the design can be simplified further into something more abstract while maintaining the essence of the balcony.
Since this is a boutique hotel, the color palette we envision includes soft pastel tones (Attached), but the logo itself can incorporate black and red (As the balconies) or gold.
Target Market(s)
International Visitors that come to Santiago de Cali to a Boutique Hotel
Industry/Entity Type
Hotels
Logo Text
Boulevard del Río - Hostal
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A representation of the real Balconies
Nice to have
- A river.