• US$150

• 84 designs

• 39 designers

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Logo Design Brief

We need you to design the perfect logo for our new office.


**Cocobolo Holdings – Logo Design Brief**

**Company Overview**
Cocobolo Holdings is a family investment office founded by its CEO, Roberto Bruno. The mission of the office is to invest in projects that are 100% Costa Rican, with a focus on preserving and promoting the identity of the Costa Rican people across a wide range of industries. Whether by investing in existing businesses or creating new ones, Cocobolo Holdings seeks to instill core values in its employees, striving to create better citizens for the country and leaving a lasting legacy of cultural reinforcement.

Politically, Cocobolo Holdings leans center-right and intends to reflect its principles and values through every decision. The brand archetype is that of "The Magician," representing transformation, vision, and creating something extraordinary from the ordinary. A key goal for the company is to foster a strong identity among its executives, grounded in the belief that the entrepreneur’s obligation is to provide well-being and happiness to their teams. Cocobolo Holdings aspires to become Costa Rica’s most significant holding company by asset volume.

**Logo Vision**
The logo should embody the values of Cocobolo Holdings: elegance, strength, respectability, and a deep connection to Costa Rican identity. The design should balance modernity and tradition while maintaining a sense of authority and sophistication.

**Logo Requirements**
1. **Wordmark**:
- The primary logo will be a wordmark, featuring the name "Cocobolo Holdings."
- Typography: Use a **serif typeface** that conveys modern elegance, contemporariness, and a deep sense of respectability. The font should feel timeless yet sophisticated, suitable for a high-end investment firm. Think of fonts with clean lines and subtle flair.

2. **Icon**:
- The logo should include an icon of a **jaguar**. This jaguar should be depicted in a poised, stalking position, symbolizing the strategic, powerful, and agile nature of the company.
- The **Cocobolo wood theme** must be integrated into the jaguar's design. This could be done by incorporating wood grain patterns or textures reminiscent of the warm, rich colors of Cocobolo wood (deep reddish-brown hues with subtle highlights).
- The jaguar icon should represent not only strength and leadership but also the native beauty and pride of Costa Rica.

3. **Tone and Aesthetic**:
- The overall aesthetic should exude **professionalism**, **elegance**, and **authority**, while also feeling approachable and human, reflecting the company's commitment to its people and culture.
- The logo must have a **modern and contemporary** feel, without being overly minimalistic or trendy. It should be a lasting representation of the company’s core values.

**Brand Personality**
- **Elegant**, **respected**, and **authoritative**
- **Culturally rooted** in Costa Rica, with a strong emphasis on identity and legacy
- **Transformative** and forward-thinking, aligned with the "Magician" archetype
- A strong advocate for **well-being** and **happiness** within its teams
- **Strategic** and **agile**, with a long-term vision of growth and impact

**Deliverables**
- Primary logo (wordmark + icon) in full color and monochrome versions
- Scalable vector files for use across different mediums
- Font recommendations and color palette used in the design

We look forward to your creative interpretation of these requirements to help visually define Cocobolo Holdings.

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Please ensure the design reflects the company's deep-rooted values and Costa Rican heritage while maintaining the professionalism expected of a leading investment office.

Target Market(s)

Corporate executives, bankers and investors

Industry/Entity Type

Corporate

Logo Text

Cocobolo Holdings

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wordmark, Icon

Nice to have

• Innovative but subtle, almost subliminal incorporation of the cocobolo wood into the jaguar

Should not have

• Stock icons

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Files

Download all files - 3.5 MB