• US$150

• 98 designs

• 62 designers

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Logo Design Brief

We want a logo inspired by Carrefour, Hyper U, and Auchan—clean and professional, but with a bit more detail and a unique icon that incorporates the initials of the company name (FM) to make it truly stand out.

We have selected a few AI-generated logos, as well as one we sketched ourselves, but weren't satisfied with. You will find all the designs attached. Let's keep in mind the supermarket image we want to maintain—nothing too exaggerated, but featuring some fruits in a modern yet attractive way. We don’t want the design to be too crowded with fruits, unlike some of the examples we sent, so a bit more minimalist. We are counting on your expertise in this field.

Thank you in advance.

Target Market(s)

FRESH MARKET primarily targets a premium clientele seeking fresh, high-quality fruits at prices lower than traditional supermarkets. In addition to individual customers, we also cater to professionals through a warehouse dedicated to wholesale distribution. We provide products tailored to the needs of businesses, ensuring superior freshness and quality. FRESH MARKET combines a retail space for the public with infrastructure designed to meet the demands of large-scale distribution.

Industry/Entity Type

Retail (supermarket specializing in fresh and premium fruits).

Logo Text

FRESH MARKET

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A modern, clean, and minimalist logo. A subtle representation of fruits. A style that reflects both accessibility and premium quality. Clear and readable typography, with a preference for bold text, but we are flexible if another font looks more aesthetically pleasing.

Nice to have

• Geometric elements or stylized shapes around the fruits. Colors that evoke freshness (bright green, red, white, orange, yellow), while keeping a balanced palette. A design that echoes the modern supermarket universe without overloading the image with too many details.

Should not have

• A design that is too "organic" or eco-focused. Too many fruits or an overloaded illustration. Complex or hard-to-read typography. A style that is too classic or outdated.

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Files

Download all files - 3.4 MB