Ruby’s Travelling Pizzeria Wood-Fired mobile pizza catering business
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This customer received 55 logo designs from 27 designers. They chose this logo design from Nglray as the winning design.
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Logo Design Brief
Our slogan is “A virtuous pizza is more precious than rubies”. We really like the retro/vintage look and think a ruby would be an important part of the logo. We are a family business with a dad and mom and three girls (one of which is named Ruby) traveling the country side providing amazing Neapolitan-style wood-fired pizza with the oven being pulled back and forth on a cute red trailer. Our main source of business is catering, particularly weddings and other classy events. There is a strong tie to Italy as well since we are going for the pizza style specific to Naples and “the mom” in the business lived in Italy for a few years introducing the rest of us to this amazing pizza. Vintage Italy is a great look. We think Red should be the dominant color in the logo as it is bold and indicates “ruby”.
Target Market(s)
Weddings, business events, private parties
Industry/Entity Type
Pizza catering
Logo Text
Ruby’s Traveling Pizzeria
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have “Wood-Fired Pizza” underneath the company name and the slogan “A Virtuous Pizza is More Precious Than Rubies”. Also the image of a Ruby.
Nice to have
- Something in the logo that indicates “mobile” since our pizza oven is on a trailer