New Canadian women's virtual health platform needs a logo
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This customer received 267 logo designs from 114 designers. They chose this logo design from Anekaa as the winning design.
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Logo Design Brief
We need a logo for our new women's health platform which is focused on women going through menopause and other aging-related conditions. We combine the latest vetted research with caring 1:1 support. We use technology to track and make sense of health data. We do these things to empower women to thrive in the prime of their lives. Platform is a digital / virtual platform.
The logo should be simple, and slightly feminine. Our key brand attributes that we would want the logo to help portray: inspiring, supportive, open, bold, knowledgeable. We want to be noticed, loud and clear, and assert ourselves so I think all-caps will be the way to go. I think we'll want the logo to be a coral color, but not a "too literal" illustration of coral.
I'm leaning towards have a wordmark logo that stands on its own as just the word "Coral" without a fancy graphic, but would also be interested to see if there's a version that works with a small graphic that accompanies the word. Single color or two colors.
I have uploaded logos from a few new companies with similar platforms from the US and UK (we are in Canada) . You'll see that they are mostly very simple and direct which I like. In particular we like alloy, alpha, winona, upliv from this set.
Target Market(s)
Women 35+
Industry/Entity Type
women's health
Logo Text
Coral
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- characters or detailed images