• US$150

• 73 designs

• 29 designers

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Logo Design Brief

We are Baked Good Brands, LLC. We create products that simplify the at-home cannabis (hemp) consumption experience for legal age consumers in legal jurisdictions. We cater to consumers who prefer freshly-made over pre-packaged, those who prefer their own personal touch, and those who just want to relax with an indulgent infused treat. We take our product quality seriously, but we don’t take ourselves seriously. We are relaxed, and look forward to offering our customers a new way to chill.

We have a foundational logo concept (attached), but recognize it needs a professional and artistic touch to take us to the next level.
One feature we would like to keep and feel will be central to the brand is the smile formed by using the “oo” in “good” as eyes. As a cannabis/intoxicating hemp product, we would like to play into the “oo” forming very contented eyes. That is, imagine the relaxed eyes of a “high” but coherent person - that is what we’re going for. We do want to be careful not to lean in too much - we are aiming for content and relaxed, not overplayed and potentially insulting stoner stereotype. Further, we don’t want the logo to feature specific foods or product images as we do not want to limit our product line prematurely. Critically (and regretfully) the logo CANNOT feature the cannabis leaf due to legal reasons. As such, the concept logo has relied heavily on the contented smile in an otherwise text-centric logo. While the logo will primarily feature text (and a contented smile), we don’t want it to be cold - we would envision a relaxed font like Akaya Kanadaka, which was used for ‘good’ in the concept, as that would help the logo feel inviting, cheerful, and non-judgmental.

In terms of deliverables, we would be elated to receive a package of SVG files for different ‘flavors’ of this logo. These ‘flavors’ include a corporate logo containing the full legal company name (“Baked Good Brands, LLC”) in addition to a logo we can put on our packaging (just the words “Baked Good”, like in the concept). The two can use the same components for the “baked good” portion - in fact, I’d prefer that as it maintains consistency, for example we envision the “smile” formed in “good” to be the Favicon. Lastly, we would need hex numbers for a color palette - we are looking to your expertise to suggest a color palette that complements the logo, if possible. If not possible, could we please have hex numbers for the colors used in the logo? A note on color - we chose green and yellow in the concept as they seemed to vibe with the brand without clashing with it being an edible product, but are open to suggestions on colors as well. Critically, we want the color palette and logo colors to be as welcoming and cheerful as possible without clashing with the product’s intended use for relaxation and some “me” time.

Target Market(s)

Inclusive, but targeting Millennial and Gen X cannabis consumers. The market leans female.

Industry/Entity Type

Cannabis, Hemp, CPG

Logo Text

2 versions: product logo "Baked Good", corporate logo "Baked Good Brands, LLC"

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Font styles to use

Other font styles liked:

• Akaya Kanadaka

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Corporate logo ("Baked Good Brands, LLC" for email/business card), product logo ("Baked Good" for product packaging)

Nice to have

• Would love to have color palette suggestion as well. Please see other detail in project description.

Should not have

• Unfortunately, there can be no cannabis leaf imagery, and the product should not suggest intoxication (relaxation is fine, intoxication is not)

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Files