• US$150

• 20 designs

• 6 designers

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Packaging Design Brief

Miss Mouth’s Stain Remover has several packaging elements that make it successful and highly marketable. Here are the key components that contribute to its success, along with insights on what Stain Bandit can replicate or improve upon:

1. Playful, Family-Friendly Design:
What Miss Mouth's Does: The packaging features a bright, fun, and approachable design, appealing to parents and caregivers. Its playful name and colorful design instantly communicate that it’s safe and effective for cleaning up after kids.
What Stain Bandit Can Do: Replicate this playful approach by using bold, eye-catching colors like red, yellow, and blue, but with a slightly edgier, more adventurous tone. The "Bandit" theme offers a unique character that can create a memorable, fun visual. Ensure the design communicates both trust and effectiveness with a playful edge.
2. Clear Target Audience Communication:
What Miss Mouth's Does: The design clearly speaks to parents with phrases like “Messy Eater” and emphasizes that it’s safe for kids, hypoallergenic, and non-toxic, which appeals to safety-conscious parents.
What Stain Bandit Can Do: Highlight that Stain Bandit is perfect for tackling kids' messes with clean ingredients. Use messaging like “Safe for Kids, Tough on Stains” or “Mess-Safe Formula.” Emphasizing safety and efficacy with a focus on kids’ everyday messes will resonate with your target audience of moms.
3. Trust Indicators (Certifications and Benefits):
What Miss Mouth's Does: The bottle often displays certifications like "Safer Choice" or messages like “Hypoallergenic” and “Biodegradable,” which reassure parents of the product's safety and eco-friendliness​
THE HATE STAINS CO.
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TIDY DIARY
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What Stain Bandit Can Do: If Stain Bandit uses clean, eco-friendly ingredients, make these certifications or claims highly visible on the packaging. Phrases like “Eco-Friendly,” “Non-Toxic,” or “Kid-Safe Ingredients” should be prominent on the label to quickly communicate the product’s benefits.
4. Simple, Action-Oriented Messaging:
What Miss Mouth's Does: Miss Mouth’s packaging clearly communicates how to use the product in simple, direct language. It emphasizes that the stain remover works quickly and effectively on a wide range of stains (e.g., juice, baby food, ketchup).
What Stain Bandit Can Do: Use simple, direct messaging like “Spray, Wait, Gone!” or “Erases Tough Stains Fast.” Make the application process clear and easy for busy parents. Using icons or graphics to show steps like “Spray, Blot, Rinse” can be very effective in making the process feel simple.
5. Relatable, Fun Brand Persona:
What Miss Mouth's Does: The brand’s playful and fun name, combined with a relatable story of kids making messes, creates an emotional connection with parents who deal with these everyday challenges.
What Stain Bandit Can Do: Leverage the Stain Bandit character to build a brand persona. You could create a fun “bandit” mascot on the label, showing how it sneaks in to steal away stains. This gives the product character and makes it more memorable, creating a brand that feels both approachable and effective. You can also craft a lighthearted tagline like “Stealing Away Stains So You Don’t Have To.”
6. Compact and Portable Packaging:
What Miss Mouth's Does: Miss Mouth’s Stain Treater is packaged in a small, portable spray bottle, perfect for on-the-go use. This portability is a key selling point for parents who need a quick fix for unexpected spills.
What Stain Bandit Can Do: Keep Stain Bandit compact and portable, with a sleek design that’s easy to store in diaper bags or purses. You could even create travel-sized versions that can be marketed for convenience.
7. Clear Visual Focus on the Core Purpose:
What Miss Mouth's Does: The product visually focuses on its role as a stain remover for parents and their messy kids. The design is clean, with little clutter on the label, making it easy to understand what the product does at a glance.
What Stain Bandit Can Do: Focus the design on the core function of stain removal with bold fonts and clear, uncluttered visuals. The mischievous Stain Bandit character can be the visual hero, but the main message of “stain removal for kids’ messes” should be front and center.
Summary of Key Elements for Stain Bandit to Replicate:
Playful and relatable design with an edge that suits the "bandit" theme.
Clear communication of the product’s benefits, especially focusing on safe, kid-friendly ingredients.
Certifications or safety claims to build trust with moms.
Simple and action-oriented messaging to make the product feel easy to use.
Portable, family-friendly packaging for busy parents on the go.
By blending these proven elements with the unique identity of Stain Bandit, you can create a product that stands out from the competition and resonates with parents looking for an effective, safe solution for cleaning up after their kids.

Target Market(s)

Mothers/caregivers

Industry/Entity Type

Stain removal

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Playful design, include Logo with brand mascot "Racoon"

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Files

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