• A$150

• 268 designs

• 87 designers

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Logo Design Brief

Here’s a detailed brief you can use to guide your designer in creating the BrandWeb logo:

Logo Design Brief for BrandWeb

Project Overview:
BrandWeb is a company specializing in ensuring brand consistency and effective messaging across all mediums, including websites, LinkedIn, and more. Our target audience consists of medium to large-sized businesses, so we need a logo that is professional, simple, and visually striking.

Logo Style:
We want the word “BrandWeb” to serve as the logo, with emphasis on the capitalized “B” in Brand and “W” in Web, yet displayed as one cohesive word. The logo can also be in all capitals. We prefer a bold, simple typography style that conveys authority and professionalism, but nothing too ornate or complex. It should be modern and minimalist, avoiding unnecessary details.

Colors:
There are no strict color preferences, but the color palette should align with the subconscious association with web and marketing, evoking a sense of digital expertise and professionalism. The designer has creative freedom to choose colors that reflect trust, authority, and innovation in the digital space.

Visual Elements:
The focus should be on the wordmark itself. We are open to incorporating subtle digital or web-related visual elements, but only if they are cleverly integrated into the lettering in a seamless way. The design should prioritize simplicity and sophistication, ensuring that any additional elements do not detract from the wordmark.

Tone:
The tone of the logo should be smart, professional, and clever, suitable for businesses that expect a high level of expertise. It needs to reflect authority while also being approachable to a range of business clients. We want a logo that feels confident, innovative, and aligned with modern digital trends.

Target Audience:
Medium to large-sized businesses looking for expertise in branding and website optimization.

Deliverables:

• A wordmark-style logo
• Variations for different formats (e.g., horizontal, vertical, monochrome)
• Logo in vector format (SVG, EPS) and high-resolution PNG files

Additional Notes:
We are not looking to emulate any particular competitors, so the designer has creative freedom to build a distinctive identity. The logo must work well across all digital platforms, particularly websites and LinkedIn, so scalability and clarity are important.

This brief outlines your needs clearly and provides the designer with guidance on style, tone, and creative direction.

Target Market(s)

Corporate Business

Industry/Entity Type

Marketing and Websites

Logo Text

BrandWeb

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word BrandWeb

Nice to have

• Professional Feel

Should not have

• Gothic look