• US$150

• 80 designs

• 17 designers

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Packaging Design Brief

We are seeking a fresh design look for an innovative ear wax removal product that will appeal strongly to millennials. The images provided include packshots of existing concepts for reference. The copy can remain the same and we're happy with the hierarchy of messaging. What we need is a fresh presentation/look for the design since the current designs are considered to conventional/traditional versus more contemporary retail packaging found in US retailers.

1. GENERAL INFO
Brand: Use the placeholder "branda"
Positioning: Branda produces high quality otoscopes for safe use at home by adults and families.
Deliverables: 3D packshot featuring front and side
Timing: We will be reviewing designs as they come in. Nov 4th is our deadline but the sooner designs are posted the better.

2. PRODUCT SPECIFIC INFO
Product Name: Ear Wax Removal System
Description: Ear cleanliness is important to ensure the best hearing, balance, and to prevent infection. The otoscope's advanced wireless control safety technology allows the user to view and safely clean the ear canal with ease, for routine clearing of ear wax. It's also a great tool to check your mouth, nose, hair, skin, and your pets.
Target consumer: Primary = Millennials, Females aged 25-45 with young kids; Secondary = Adults 20-70
Images: Some images provided. Feel free to use AI and stock imagery.
Text: Use with the existing text. Can be same, similar or different fonts/styles.

3. EXECUTION GUIDELINES
Must be an impactful design that will grab attention at retail
Should have a contemporary look
Design should be high quality, stylish and convey ease of use, trust/safety, efficiency, effectiveness
Design should sell benefits and features in a concise compelling way (messaging hierarchy is important)
Use a combination of product and lifestyle images
Include placeholder "branda" logo. Ok to change color.
Dimensions of existing box (W93mm x H170mm x D31mm)
Contents:
(1) Otoscope with Cap
(2) Silicone Ear Spoons
(1) USB charging Cable
(1) Manual

Target Market(s)

Primary = Millennials, 25-45 yrs, with young kids

Industry/Entity Type

Ear care. Packaging is for US retail stores, such as Walmart, Target, Rite Aid, CVS, Walgreens

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description

Nice to have

• See description

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Files

Download all files - 14.7 MB