• US$370

• 70 designs

• 8 designers

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Web Design Brief

We are looking for an experienced, conversion-focused web designer to revamp the hero section of a landing page for Gravity Transformation's 6-Week Shred Challenge (https://challenge.gravitytransformation.com/). Our main goal is to improve the user experience, drive higher conversions, and create a more engaging first impression for visitors.

About the Project:

Target Audience: Men & Women over 30 who want to lose weight.

Goal: Increase conversion rates.

Requirements:

Conversion-Optimized Design: The hero section should be visually compelling, with a strong, clear call to action that encourages visitors to sign up. We want a layout that builds trust, highlights benefits, and speaks directly to our target audience’s needs and motivations.

Style Preferences: The design should be modern, clean, and build trust. One idea is to include one or multiple before & afters in the hero section but other ideas are welcome.

Content: The hero section should include:

A powerful, benefit-driven headline
A subheadline that reinforces the challenge’s unique value
A clear, bold call to action (CTA) button
Supporting visuals (hero image or testimonial preview)
Trust building elements

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