• US$200

• 9 designs

• 2 designers

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Logo Design Brief

We need a logo design for my company that just completed a major restructuring based in Omaha, Nebraska called PathoSeq Bio. We develop next generation sequencing protocols for detection and surveillance of Infectious Diseases (and hope to have it as a diagnostic on day). Think of it like this, you go to the doctor when you don't feel well and Dr orders a test for flu, RSV, Covid, etc and each one of those is a separate test, well what if you could take one patient sample and test for 1000s of different infectious agents and their resistance marker all in one test? Another geeky way to explain our company is the Dr.Pulaski from Star Trek Next Generation and her device that she scans ever patient with and that can tell her exactly what I wrong with someone....that is what we are trying to do for infectious disease, but our concept could be applied to other fields as you can monitor for anything you make a probe set again. We have a standard reagent and equipment list which cuts down on the items required to run our protocol. We train local scientists on our method and then provide reach back support as they need it. We also custom make our bioinformatics pipelines and analysis methods as well as design probe panels for targeted sequencing. We provide sequencing consulting and training services as well as advancing this highly technical method through research, development, testing & evaluation. Bottom line, we are a sequencing company with a mission to show the world the power of hybrid-capture sequencing for infectious disease detection and surveillance.
I have generated a logo that I really like using an AI tool, but the tool messed up the tag line and rendered the logo on a "from the side" vantage point so it cannot be used to create other branding documents that I need to create. I also am not a creative but like the overall feel and color scheme of this example logo and think it is pretty cool. While I'm fairly confident the attached logo is what I want the final logo to be, I am open to color schemes or alternative designs. I want the final design to be polished, professional, scientific and overall really cool looking. Like if you saw it on the side of a building you drove by you'd say "that looks cool, wonder what they do."
I want the final logo to have the DNA helix as part of the design as pictured in the attached example. To sum up, I want (1) the attached logo transformed into a usable branding logo with the tag line "Sequencing Power Revealed" (the tag line is not correct in the attached image as it added an extra word sequencing) using the same coloring scheme as in the example photo (2) the same logo without the tag line just for comparison with same color scheme, (3) the same logo with other color schemes that give off the same professionalism that this logo does, (4) other creative logo designs with this same sequencing theme that could be better than this example design.

Logo Text

PathoSeq Bio Sequencing Power Revealed

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