• €110

• 118 designs

• 50 designers

---

Logo Design Brief

We are looking to design a logo for "EquiMentor," a company offering hands-on, down-to-earth training in (non-verbal) communication, leadership, and teamwork with horses. These training sessions take place in a natural environment near the city, creating a refreshing setting that allows participants to step away from daily routines and focus on self-awareness, interaction, and team collaboration. Horses play a central role as partners and mirrors, helping participants enhance their non-verbal communication and leadership skills.

What EquiMentor Stands For: EquiMentor is about practical, immersive learning through interactions with horses. These experiences are especially valuable for team-building exercises and leadership training. Horses, with their unique sensitivity and social dynamics, serve as guides in this training, teaching participants to communicate clearly, lead with intention, and build trust.

Logo Goals: The logo should capture the essence of EquiMentor by highlighting elements of:

Leadership, communication, and collaboration
Non-verbal and intuitive interaction
Connection with nature, simplicity, and grounding
A welcoming, trustworthy, and down-to-earth approach
Visual and Style Preferences:

Clean, modern, and slightly rustic to reflect the natural setting and practical approach
A calm, green or earthy color palette (greens, browns, or muted tones) to suggest the natural, outdoor environment and connection with nature
Simple and professional; no overly intricate details or complex visuals
Visual elements that subtly reference horses or the idea of partnership and guidance, without an overly literal depiction
Examples and Inspiration: We are inspired by websites with clean, green aesthetics. The logo should be equally suitable for use on digital media, print, and promotional materials.

What We Want to Avoid:

Avoid overly corporate or cold designs. EquiMentor values a warm, accessible, and friendly tone.
No flashy or aggressive elements. The logo should be calm and invite people to feel open and comfortable.
Avoid overly detailed horse imagery; subtlety is key.
Target Audience: Our primary audience includes corporate teams, HR professionals, and individuals interested in leadership and personal growth, particularly through innovative and nature-based methods. The logo should appeal to a professional audience while still feeling approachable and relatable.

Logo Text

EquiMentor

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.