• C$250

• 177 designs

• 86 designers

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Logo Design Brief

We are looking for a new logo design for a upmarket safari company based in East Africa. Our company offers customized itineraries to premier wildlife viewing destinations. Our goal is to deliver an African travel experience that's awe-inspiring and transformational.

We would like a simple, modern design using earthy, neutral colours found in the African bush - khaki, brown, cream, sage green, grey. We prefer a circular design that incorporates inspiration from nature but not images of African wildlife (lions, elephants, etc.) or animal prints (zebra stripes, leopard spots, etc.) We like the idea of including an abstract yin yang to represent the balance found in nature. Font should be modern and clean. A couple of logos we like are attached.

Target Market(s)

Affluent adventure travellers in US/Canada and Europe, age group 55-75

Industry/Entity Type

Travel & tourism

Logo Text

Avid Safari

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Circular design, nature theme, abstract yin-yang symbolizing nature's balance

Should not have

• No African animals or prints (zebra stripes, leopard spots)

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