the smith institute logo design
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This customer received 451 logo designs from 194 designers. They chose this logo design from RedMyDC as the winning design.
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Logo Design Brief
We need a logo for our new non profit organization called the smith institute. Our tagline is "improving healthcare through compassion, diligence, and action.". We are in the medical, healthcare and government policy space. We want to convey concepts representing our tagline and the areas we work in as mentioned above. We want to use a simple color palette conveying strength and trust. Something like blue and white, but we are open to other ideas conveying similar themes. We will collect stories of patients harmed by the healthcare industry.
Target Market(s)
everyone who uses or works in healthcare or related services
Industry/Entity Type
healthcare, medicine, government healthcare policy
Logo Text
The Smith Institute with an appropriate font treatment.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- conceptual, simple strong and trustworthy feel
Nice to have
- a logo that incorporates ideas from our tagline and makes people feel confident in our ideals of helping everyone get better outcomes from healthcare while trying to eliminate medical mistakes that cause suffering or even death