• A$150

• 142 designs

• 48 designers

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Logo Design Brief

CyberAssist is a premium cybersecurity program tailored for medium to high-value individuals aged 50+ who seek robust protection for their personal digital environments. The program simplifies cybersecurity, empowering consumers to secure their communications, devices, and privacy effortlessly.

This audience values elegance, trust, and simplicity over technical jargon or aggressive imagery, requiring a logo that resonates with their sophistication and need for clarity.

1. Background and Context
1.1 About Aphore
Aphore is a global leader in technology and cybersecurity solutions, known for its tailored services and forward-thinking approach. The company focuses on simplifying complex challenges while delivering exceptional value to its customers.

1.2 About CyberAssist
CyberAssist is designed to be a concierge-level service in personal cybersecurity. Its features include secure communications, device management, financial transaction monitoring, and incident response plans. The program’s essence is protection, simplicity, and empowerment.

Key Themes to Represent in the Logo:

Premium Service: The logo must convey exclusivity and high value.
Trust and Security: A reassuring aesthetic that reflects dependability and expertise.
Simplicity and Accessibility: A clean, easy-to-understand design that appeals to a non-technical audience.
2. Target Audience
Primary Audience:

Demographics:
Consumers aged 50+ years.
Medium to high net-worth individuals seeking premium services.
Psychographics:
Prioritise trust, exclusivity, and ease of use.
Value elegant, straightforward designs over complex or aggressive imagery.
Likely non-technical but highly discerning about quality and service.
3. Design Requirements
3.1 Visual Style
The logo must:

Be elegant and timeless, avoiding trendy or overly complex styles.
Use abstract or geometric elements to symbolise security, assistance, and sophistication.
Avoid traditional cybersecurity icons like shields, locks, or padlocks.
3.2 Colour Palette
The design must use the following colours, which evoke trust, calm, and sophistication:

#231E21: Dark Grey-Black (authority and stability).
#0676AE: Rich Blue (trust and reliability).
#1B8FCE: Mid Blue (calm and professionalism).
#67CAE2: Light Blue (approachability and innovation).
#F4EFE8: Light Beige (modernity and balance).
3.3 Typography
Use modern serif or clean sans-serif fonts.
The typography should convey professionalism and exclusivity while remaining approachable.
3.4 Conceptual Elements
The logo should symbolise:

Assistance and Support: Connection, guidance, and ease of use.
Security and Trust: Reassuring yet unobtrusive.
Simplicity and Accessibility: A clear, minimalistic design suitable for non-technical users.
4. Deliverables
Primary Logo: A full-colour version.
Simplified Icon: For app icons, social media, and favicon usage.
Monochrome Versions: Black and white for print or low-colour scenarios.
Horizontal and Vertical Layouts: To ensure flexibility for various platforms.
Style Guide: Detailed usage guidelines, including:
Colour codes.
Typography.
Clear space and size requirements.
Examples of correct and incorrect usage.
5. Research Insights
5.1 Competitor Analysis
Competitors targeting similar demographics (e.g., LifeLock, Norton) rely heavily on shields and locks, making their designs predictable and generic.
A fresh, modern approach will differentiate CyberAssist, appealing to consumers who value individuality and refinement.
5.2 Industry Trends
Elegant simplicity resonates with older, affluent consumers.
Avoid overly technical or futuristic designs, which can feel intimidating or alienating to non-technical users.
Abstract and geometric designs, similar to brands like Airbnb or Mastercard, evoke sophistication and trust.
5.3 Design Inspiration
Logos that balance elegance with simplicity, such as those by premium brands (e.g., Tiffany & Co., Lexus).
Subtle use of negative space to create dual meanings or hidden connections.
6. Messaging and Tone
Tone to Represent in the Logo:

Elegant, premium, and modern.
Trustworthy and approachable.
Focused on empowerment and assistance rather than fear or complexity.

Target Market(s)

Consumer - high net worth individuals globally (primarily western countries) 50+ years

Industry/Entity Type

Technology Business to Consumer

Logo Text

CyberAssist

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Happy for designer to provide - this will be all digital - so we will not be printing anything - everything will be on web

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be sophisticated, clear, elegant

Nice to have

• I will leave this up to the designer. I have put a lot of stuff in the brief and project description

Should not have

• It must not have any shields, padlocks, cyber icons