• £80

• 16 designs

• 4 designers

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Logo Design Brief

Logo Design Brief for GiddySquid Children’s Swimwear

Overview:
GiddySquid is a sustainable, eco-friendly swimwear brand for children aged 1–12. Our goal is to create fun, vibrant designs that appeal to kids and parents while promoting environmental awareness. Sustainability is at the heart of our brand, with a focus on using recycled and eco-conscious materials.

We want our logo to reflect these values while being playful, bold, and memorable. It should communicate our connection to the ocean, nature, and sustainability.

Design Ideas:
1. Squid with the Planet:
• A squid wrapping its tentacles protectively around a globe.
• The globe can feature vibrant oceans and continents, symbolizing our care for the Earth.
• Tentacles could resemble ocean waves, adding a dynamic feel to the design.
2. Squid with a Tree:
• The squid's body could form the trunk of a tree, with its tentacles branching out into roots or leafy branches.
• This concept ties the ocean and land together, reflecting harmony between ecosystems.

3. Hybrid Design:
• A squid shaped like the Earth, where the body forms a globe and the tentacles flow outward like waves or tree roots.
• This can symbolize how the ocean connects everything on the planet.
4. Minimalist Option:
• A simple, stylized squid encircling a globe or a tree, emphasizing modern design and scalability.
• Tentacles could be clean lines representing waves or nature-inspired curves.
5. Playful Child-Friendly Squid:
• A cartoon-style squid holding a small globe in one tentacle and a sapling in another.
• This design should be vibrant, approachable, and fun, appealing directly to children.

• Color Palette:
Bright, bold, and tropical-think aquamarine blues, coral pinks, sunny yellows, and deep greens. The colors should evoke the vibrancy of marine life while maintaining eco-friendly tones.
• Typography:
Rounded, clean, and bold fonts that are child-friendly yet professional, perhaps if the font was curly like the squids tentacles that would look creative.

Target Market(s)

Children

Industry/Entity Type

Swimwear

Logo Text

GiddySquid At the top of the logo (Curly, tentacle-like font) Swimwear for Children (Simple, clean font) Crafted with Care for a better planet (Smaller, simple text)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I have included several ideas under project description.

Nice to have

• I have included several ideas under project description

Should not have

• .

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Files

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