• €160

• 230 designs

• 58 designers

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Logo Design Brief

Brand Overview
The Fried Chicken Co. - since 2024 is a delivery-first fried chicken brand targeting younger audiences (18–35). Inspired by the nostalgia of retro American diners, the brand blends crispy indulgence, premium quality, and approachability. The logo should be a fun yet professional design that positions the brand in the mid-range premium market, clearly standing apart from competitors. It should appeal to a generation that values bold branding and authentic experiences.
We aim for a logo that exudes authenticity, trust, and timeless appeal while embracing a playful, vintage cartoon-inspired aesthetic.

Key Message
The logo should feel playful and retro, using iconic 1950s/60s American diner aesthetics combined with a cartoon-inspired graphic.
- Make it memorable: A logo that is bold, recognizable, and reflects the fried chicken concept at a glance.
- Appeal to the target audience: Younger, urban customers who are drawn to nostalgia, high quality, and fun branding.
- Stand out in the market: Differentiate from local competitors while maintaining an inviting and premium positioning.
- Ensure versatility: Adaptable for digital (app icons, social media) and physical applications (packaging, signage).
- Positioning: Mid-range, high-quality fried chicken—fun and nostalgic but modern and trustworthy.

Design Direction
We aim for a timeless and premium design that highlights authenticity and trust to create a lasting connection with our audience.
1. Typography:
Use bold, retro diner fonts with a 1950s/60s aesthetic.
Mix clean, sans-serif styles for “The Fried Chicken Co.” with playful script accents (e.g., “Since 2024”).
Ensure readability across small (e.g., delivery app icons) and large formats (e.g., signage).

2. Icon/Imagery:
Include a cartoon character as the central design element, similar to the examples provided:
A quirky mascot-style chicken with exaggerated features (e.g., a chef hat or apron).
Integrate retro diner-style details like a checkerboard pattern, stars, or circular framing to evoke classic diner signage.
Keep it fun but not overly busy—balance simplicity with character.

3. Color Palette:
Warm cream or off-white for the base.
Deep red, muted yellow, and rich blue as primary accents.
Gold or warm highlights for premium quality.
Avoid overly bright or neon tones; maintain a vintage feel.

4. Design Style:
Retro diner nostalgia with a cartoon-inspired character or bold graphic element.
Use subtle textures or shadows for depth and realism.
Prioritize a timeless aesthetic that remains relevant even as the brand evolves.

Target Market(s)

While brands like KFC and Belchicken dominate the lower-price segment, The Fried Chicken Co. aims to carve out a niche in the mid-range premium market. The logo should differentiate itself by blending quality cues with a sense of fun and nostalgia.

Industry/Entity Type

Hospitaliy - Foo Delivery

Logo Text

The Fried Chicken Co. - Since 2024

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Retro Diner Style: Bold, nostalgic design inspired by 1950s/60s American diners. Cartoon Mascot: Playful character (e.g., drumstick, chicken bucket, or happy chicken) with bold outlines. Typography: Vintage diner fonts—clear, fun, and premium. Mix bold and script styles if possible. Color Palette: Warm cream/off-white base, with accents of deep red, muted blue, and gold for a premium yet playful vibe. Versatility: Works across delivery apps, social media, packaging, and signage. Must be scalable and recognizable at smaller sizes. Subtext: Incorporate “Since 2024” subtly for authenticity and trustworthiness. Cultural Relevance: Nostalgic but adaptable to appeal to a Belgian audience. Avoid overly American clichés.

Should not have

• Overly American Clichés: Avoid excessive stars and stripes, Uncle Sam-style imagery, or overly patriotic designs that don’t resonate with Belgian audiences. Busy or Cluttered Design: The logo should be clean and recognizable at a glance—no excessive elements that reduce clarity. Neon or Loud Colors: Avoid overly bright, flashy tones (like neon pinks or greens) that clash with the premium retro diner vibe. Overly Cartoonish Style: The mascot should feel playful but not childish or exaggerated to the point of losing trust or professionalism. Generic Fast Food Imagery: No stock burger, fries, or soda icons that make it look like a generic fast-food chain. Low-Quality Fonts: Avoid overly modern or default fonts that lack the retro aesthetic (e.g., Comic Sans, generic sans-serif). Modern Minimalism: The logo should not look overly sleek, flat, or minimalist—this goes against the bold retro diner aesthetic. Unrelated Icons: Avoid elements that stray from the core fried chicken focus (e.g., pasta, pizza, or seafood visuals). Overuse of Gradients: Keep colors solid or lightly textured, avoiding heavy gradients that make the logo harder to reproduce. Complex Shapes: Avoid overly intricate designs that don’t scale well for small uses like app icons or packaging.

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Files

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