• A$110

• 9 designs

• 6 designers

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Graphic Design Brief

Super Nash Brothers - Motion Graphics Requirements Document
Website: https://www.supernashbrothers.com.au/
Project Overview: We aim to create engaging motion graphic animations from high-quality still images of our fried chicken products for use in paid social media marketing campaigns. These assets will be designed to drive product sales while highlighting our unique selling points (USPs) and enhancing brand awareness.
Key Deliverables:
Motion Graphics Animations
Create multiple short animations (6-15 seconds each) suitable for social media platforms (Instagram, Facebook, TikTok).
Each animation should highlight a single USP or call to action (CTA).
Brand Consistency
All animations must align with our brand style, tone, and guidelines (provided in the attached assets).
Incorporate branding elements such as our logo, color palette, and typography.
Platform Optimization
Deliver optimized file formats for use on various platforms (e.g., .mp4 for Instagram and Facebook, .mov for TikTok).
Ensure all content is mobile-friendly and adheres to the aspect ratios for each platform (e.g., 1:1 for Instagram feed, 9:16 for stories and TikTok).
Creative Direction: Each animation will center around a single USP or CTA. Below is the list of themes:
USPs & CTAs:
Sydney's Favourite Nashville Hot Chicken
Highlight sizzling, crispy fried chicken with subtle animations like steam rising or spices sprinkling down.
Photo - KeraWongPhotographySuperNashBrothers20220705229-Edit.jpg
The Perfect Balance of Heat and Sweet!
Showcase sugary with a subtle heat flavours by adding sweet food items as little emblems coming out of the shaker effect to emphasize the flavor contrast.
Photo - KeraWongPhotographySuperNashBrothers20220705600.jpg
Cooked Fresh to Order, Always!
Use dynamic animations like chicken being served hot and fresh or a stopwatch highlighting freshness.
Photo - Super Nash Bros - Video 1.mp4 (just the first two scenes in this video should be used - breading of the chicken, placing into deep fryer)
Marinated for a Minimum of 24 Hours for Ultimate Juicy Fried Chicken!
Illustrate the marination process visually with ingredients flowing into a marination bowl.
Photo - KeraWongPhotographySuperNashBrothers20220705257.jpg
Delivered at in-store prices in the SNB app!
Animation could depict a delivery bag zooming in, transitioning to food being unboxed at a table.
Photo - KeraWongPhotographySuperNashBrothers20220705329-Edit.jpg
Sign Up to Our Flames Rewards and Earn Points on Every Order!
Incorporate animations showing points stacking up or rewards being unlocked visually.
Photo - KeraWongPhotographySuperNashBrothers20220705335.jpg
Fresh Specials Dropping Every Month!
Use dynamic text animation to highlight rotating monthly specials.
Use content from this post - https://www.instagram.com/p/DDscQd4Tqfx/?hl=en&img_index=6
Creative References:
Competitor Examples:
El Jannah, McDonald’s AU, Gami Chicken — Note their use of clean transitions, vibrant food visuals, and emphasis on product features. Quality must match these examples:
El Jannah - https://www.facebook.com/ads/library/?id=1466767691316887
El Jannah - https://www.facebook.com/ads/library/?id=1501274873876364
El Jannah - https://www.facebook.com/ads/library/?id=574752468296676
McDonalds AU - https://www.facebook.com/ads/library/?id=1668885227304735
Gami Chicken - https://www.facebook.com/ads/library/?id=1111678456546835

Current Brand Creative: (Attached)
Use our current style as a foundation, integrating more dynamic motion to enhance visual appeal.
Technical Specifications:
File Types:
Deliver final files in .mp4, .mov, and .gif formats.
Aspect Ratios:
1:1 for Instagram and Facebook feed
9:16 for Stories and TikTok
4:5 for Facebook ads (optional)
Resolution:
Minimum 1080x1080px for all assets
Duration:
6-15 seconds per animation
Frame Rate:
24fps or 30fps

Brand Assets:
Logo files (various formats)
Brand color palette
Typography guidelines
High-quality still images of our products (link provided)
Additional Notes:
Please maintain a balance of creativity and clarity; animations should be attention-grabbing but not overly complex.
Consider adding subtle sound effects (e.g., sizzling, crunching) to enhance viewer engagement.
Reference our competitor examples for inspiration but ensure the final output feels uniquely aligned with our brand.

Target Market(s)

Middle-higher income earning young singles. Middle-higher earning young families.

Industry/Entity Type

Fast Food

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Font styles to use

Other font styles liked:

• Gummy, baloo bhai

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Animation. Engaging graphic overlays. Onbrand

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Files

Download all files - 17.6 MB