VeroVeri Logo Revision/Redesign

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Contest winning design

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This customer received 14 logo designs from 3 designers. They chose this logo design from SOE DSGN as the winning design.

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Logo Design Brief

The original logo (fulllogo_transparent_nobuffer.png) was designed with AI assistance using design.com. Although I like the style very much, it needs to be improved (or recreated entirely).

BRIEF:
VeroVeri is an information auditing service. We review a customer's (commercial enterprise, no media, maybe government) digital content - usually web content - and provide a reliability grade and certification - the higher the grade, the more reliable and trustworthy the content. As such, I modified one of the Vs to a checkmark/tick-like shape (see revised VV logo... files attached).

In an effort to make it a little more visually interesting, I added the lines above the e and o this also serves to reinforce the pronunciation - a long e (vee) and a long o (roh) in Vero, as opposed to the short e sound in V(eh)ri.

The files with names ending in chks have a light green checksum on the right of the logo. The idea here was to make it a little more appealing to a tech audience... this can remain or not, your decision.

Target Market(s)

The target markets are mid to large commercial businesses.

Industry/Entity Type

technology, financial services (banking, insurance, etc.), pharmaceuticals, retail, manufacturing

Logo Text

VeroVeri | Verify & Trust


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB
59FF00
82FF00
B8FF75
E3FFCB
F4FFEA

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo should be flat (no shadowing) and must be suitable for use in a certification badge graphic. The design should be able to stand alone in mono (just white or just black).
Nice to have
  • I would like the flexibility to structure the graphic part of the logo to the side of the test AND above the text.

Files
Download all files - 0.2 MB
PNG
fulllogo_transparent_nobuffer
Thursday, December 19, 2024
PNG
revised VV logo_V2_draft
Thursday, December 19, 2024
JPG
revised VV logo_V2_draft_tagline
Thursday, December 19, 2024
JPG
revised VV logo_V1_draft_tagline
Thursday, December 19, 2024
JPG
revised VV logo_V1_draft_tagline_chks
Thursday, December 19, 2024
Payments
1st place
US$110
Total
US$110

Project Deadline
21 Dec 2024 07:38:04 UTC
Language