Print Ad for 2025 Super Lawyers Magazine - Show Us Something Unique!

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This customer received 74 graphic designs from 23 designers. They chose this graphic design from Creative Jalwa as the winning design.
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Graphic Design Brief
We are looking for a bold, creative, and original ad for the back cover of the Super Lawyers annual publication, which will also be featured as a prominent ad in the Indianapolis Monthly , a highly-read, stylish city magazine. This ad needs to be visually striking, with a design that clearly communicates our fresh, modern, and innovative approach to law.
For 2025, we want a total departure from our previous ads. We are known for our originality, personality, and style—this ad must separate us from traditional law firms. It must feel fresh, unexpected, and eye-catching—not the stuffy, traditional legal ad you usually see.
More about us: Jeselskis Brinkerhoff and Joseph is a full-service law firm providing legal representation to entrepreneurs, businesses, and individuals across business law, employment law, and litigation. We pride ourselves on being modern, dynamic, and approachable. We want clients to see us as partners—not just legal experts—but as a forward-thinking team that provides creative solutions to complex challenges.
We have attached the photo that we would like to use in the ad, titled "JBJHeadshots2024-15".
We have also included our past ads (FOR CONTEXT, NOT AS REFERENCE FOR THIS YEAR'S STYLE).
Target Market(s)
Small business owners, individuals with employment law issues, entrepreneurs, other attorneys.
Industry/Entity Type
Law
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must use our full firm name of Jeselskis Brinkerhoff and Joseph, LLC, use our logo (attached), AND our slogan - "THE NAME IS HARD TO REMEMBER. THE RESULTS ARE HARD TO FORGET." Please review the PDF attachments on the ad specs. The ad must follow the following requirements: • COLOR: Must be provided as CMYK, please convert if necessary. • IMAGES: All images must be precisely 300 dpi, placed at 100% to ensure print quality. • LOGOS: Preferred vector (.eps) format, (acceptable as high-res 300 dpi image). • TEXT: Should be editable within the ad. • SUPER LAWYERS REFERENCES: Please adhere to the attached advertising guidelines regarding the appropriate use of the Super Lawyers name, ad concepts and imagery.
Nice to have
- We are looking for a unique, stylish, and bold design that makes an immediate impact. The ad should feel like it belongs in a high-end, stylish lifestyle magazine—not like an old-school law firm ad. We're looking for something unexpected, with personality, that stands out in a way that makes people stop, look, and think, "Wow." We take our work seriously, but we don’t take ourselves too seriously.
Should not have
- PLEASE REVIEW UPDATED AD SPECS IN ATTACHMENT! Scales of justice, traditional law firm style, or other design features that are predictable in law firm advertising. We don't like clutter or narrative copy.