Project CONCRETE Logo Redesign

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This customer received 209 logo designs from 91 designers. They chose this logo design from Neutra as the winning design.
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Logo Design Brief
We are looking to update our current logo. We like the current colour combination and minimalist design.
However, we do not currently have an Icon and the logo is rather long in a straight line. We'd like it to be more versatile for use on social media and apparel.
A bit about our company, we are a mobile trade service, specialising in decorative concrete and resin coating applications.
Our slogan is Obsessed With Concrete and the back of our shirts have a stamp:
POUR
POLISH
PROTECT
Target Market(s)
Large commercial and industrial clients
Logo Text
ProjectCONCRETE
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I’d like to see the Project over the CONCRETE if also like to see some options for the