• US$300

• 268 designs

• 66 designers

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Logo Design Brief

Design a logo for **NAVIGATION WARRIOR**.

Background:The theme centers around a warrior dressed in full armor. The logo should incorporate navigation elements like a compass, north star, lantern, or shield. The branding colors should be in a gradient, as specified in the must-haves. I’d like the logo to feel cohesive as a single entity rather than a separate icon and text.
The Navigation Warrior logo project aims to create a distinctive and meaningful logo that embodies the essence of the brand. The logo will reflect themes of strength, guidance, and empowerment, aligning with the concept of a warrior navigating through challenges.
Key Elements:

1. Text and Tagline
- The logo will feature the words. Navigation Warrior prominently, accompanied by the tagline Your Light is Your Legacy.
- The design should ensure a seamless integration of the text and imagery, avoiding a simplistic text-plus-icon approach.

2. Imagery:
- Navigation elements such as a compass, north star, lantern, or shield will be incorporated to symbolize direction, guidance, and resilience.
- Feminine touches may be included, such as a shield embellished with shiny diamonds, crystals, or metallic glitter, to enhance the logo's appeal and align with the brand’s values.

3. Color Palette
- The branding colors will use a gradient that includes shades of #152679, #0078A2, #CC7D51, #DCA396, and #E9CEAD, creating a visually appealing and cohesive look.

4. Overall Feel
- The logo should convey a sense of empowerment and strength while feeling cohesive and unified rather than disjointed. The design should resonate with the target audience, inspiring confidence and a sense of purpose.
Objectives:
- To develop a logo that captures the spirit of the Navigation Warrior brand and its mission.
- To create a visually striking design that stands out in the personal and leadership development industry.
- To ensure the logo is versatile for various applications, including digital platforms, print materials, and merchandise.

This project seeks to establish a strong visual identity for Navigation Warrior that reflects its core values and appeals to its audience.
chosen to reflect the brand's identity and values. Here are some characteristics to consider:

Font Type:
1. Bold and Strong: A bold typeface conveys strength and confidence, aligning with the warrior theme. It should be easily readable and make a strong visual impact.
Font Pairing:
- If using a primary bold font for **"Navigation Warrior,"** a complementary lighter or more delicate font could be used for the tagline **"Your Light is Your Legacy."** This pairing can enhance readability while adding visual interest.

Target Market(s)

Women who are approaching or have experienced burnout in their lives.

Industry/Entity Type

The personal and leadership development industry focuses on enhancing individuals' skills, capabilities, and personal growth to improve both personal and professional effectiveness.

Logo Text

NAVIGATION WARRIOR: (Tagline) Your Light is Your Legacy

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I have not determined the brand font yet. Open to suggestions

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be creative with the design. The logo should prominently display the words **Navigation Warrior** along with the tagline **Your Light is Your Legacy**—no other text should be included. Please use the following branding colors: #152679, #0078A2, #CC7D51, #DCA396, and #E9CEAD. I would like to see a more seamless integration of the image and text, so please explore ways to combine them cohesively.

Nice to have

• Background: The theme of Navigation Warrior revolves around a fully armored warrior. The logo can incorporate navigation imagery such as a compass, north star, lantern, or shield. The branding colors should be in a gradient. Consider adding feminine elements, such as a shield adorned with shiny diamonds, crystals, or metallic glitter.

Should not have

• Please exclude any warrior imagery from the design, as I have other branding that incorporates that element. I want to stress that a design featuring only text and an icon feels too simplistic for my branding.

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