• US$580

• 701 designs

• 186 designers

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Logo Design Brief

Hyp3d is a new Ready To Drink (RTD) beverage that offers consumers energy, mental focus, and a unique formula with health and performance benefits. The company has a draft design that we would like you to improve upon or create something similar, but better. The goal is to improve upon the current design with a vibrant logo that is unique and surpasses the designs of our anticipated competitors without imitating or mimicking competing designs. While the logo should be vibrant and unique, please take care to ensure the word "HYP3D" is clearly legible to consumers. Design is the most important factor in consumer choice. The logo, HYP3D, will be placed vertically on a 16 oz. can with the "H" at the bottom and "D" at the top. A picture of the current draft design has been included in the brief for your reference.

Target Market(s)

18-35 year old energy drink consumers that are 75% male and 25% female.

Logo Text

"HYP3D" Please also note that the words "Energy, Hydration, Performance" will be placed on the can vertically and to the right of the logo design. Please do not include "Energy, Hydration, Performance" in the logo design, but please consider where they will be placed when designing the logo.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A similar, but improved design to the draft image that is included.

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Files

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