• US$150

• 73 designs

• 24 designers

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Logo Design Brief

Central Image:

Two stylized cubs and a mama bear are at the heart of the logo. They could be depicted in a strong, dynamic pose in a burned-out or a tree that survived the wildfire just out of range of peril (fire peril)
The bears should have a natural look to symbolize strength, resilience, and the wild nature of both the animals and the firefighting work.
2. Fire Elements:

The bears can be surrounded or framed by flames, either rising behind them or licking around them, symbolizing the firefighting aspect.
The fire could be designed in a way that feels organic and flowing, almost like a natural element or a mountain wildfire.
3. Bear Features:

The bears should look realistic enough to convey a strong sense of nature but could have stylized outlines or shading that makes them look bold and impactful—great for a logo.
You might consider integrating subtle fire elements into their fur, like small, flickering embers or smoke wisps that merge with the flames.
4. Typography:

The company name could be placed beneath or around the image. The font could have a rugged, earthy feel, perhaps with a distressed or weathered look to reflect the toughness of wildland firefighting.
Or for a more modern look, a clean sans-serif typeface could work, with subtle flame or ember accents on certain letters.
5. Color Palette:

Primary Colors: A combination of warm, fiery oranges, reds, and yellows for the flames and secondary elements. The bears could be in dark browns or blacks to contrast with the fire and make them stand out.
Secondary Colors: Shades of deep greens or earthy browns could be used for the background or any supporting design elements, giving the logo an outdoorsy, natural feel.
Accent Colors: Touches of white or gray to represent smoke could add dimension to the design.
6. Shape & Style:

The logo could have a circular or shield-like shape, which works well for a strong, professional look, making it versatile for business cards, uniforms, and vehicle decals.
Alternatively, a more free-form shape with the bears in the foreground and the fire elements surrounding them could work well for a dynamic and bold look.
7. Possible Additional Elements:

To further emphasize the wildland firefighting aspect, you could incorporate elements like a stylized mountain range, trees, or smoke.
You could also include a firefighting tool such as an axe, pulaski, or hose subtly integrated into the design.
Example Description:
A logo featuring three stylized bears standing/holding proud amidst a backdrop of swirling orange and red flames. The bears are strong and muscular, representing the power and determination of the firefighting crew. The fire arcs around them, with small, glowing embers floating into the air. Below, the company name is displayed in a bold, rugged font with subtle fire accents on the letters, emphasizing the fiery nature of their work. The color scheme blends deep reds, oranges, and earthy browns, with a touch of smoke gray.

Logo Text

Karhu Wildfire Management

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.