• US$110

• 30 designs

• 6 designers

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T-shirt Design Brief

Driftwood Clothing Company is a Texas-based men's apparel brand specializing in high-quality button-down shirts with a casual, rugged, and effortlessly stylish vibe. We are expanding our offerings to include t-shirts that complement our main product line and appeal to our target audience: men who value timeless designs, premium quality, and an authentic lifestyle rooted in adventure, individuality, and the outdoors. We are looking for creative, versatile, and visually striking t-shirt designs that align with our brand identity. Designs can be a mix of modern and nostalgic(we are a big fan of 80's/90's country), with a nod to classic American heritage and the laid-back lifestyle of Texas. Here are some guidelines and inspirations for the project: Design Themes Nature-Inspired: Incorporate elements like coastal scenery, driftwood textures, sunsets, mountains, rivers, or wide-open Texas landscapes. Minimalist & Rugged: Clean, understated designs with a rugged edge—think classic typography, vintage logos, or subtle graphics that convey sophistication. Adventure & Lifestyle: Capture the spirit of exploration, freedom, and living authentically. Texas Influence: Subtle references to Texas culture without being overly cliché—integrate Texas-inspired motifs like lone stars, longhorns, or vintage maps. Target Audience Men aged 25–45. Style-conscious but not trend-driven; they appreciate high-quality, versatile pieces. Active, adventurous, and rooted in authentic living. Color Palette Stick to earthy, neutral tones and colors that evoke nature: shades of green, brown, blue, gray, off-white, and black. Avoid overly bright or neon colors. Deliverables A minimum of 3 unique t-shirt designs. Designs suitable for screen printing. Final deliverables in high-resolution vector format (AI, EPS, or PDF) with layered files. Additional Notes Please keep the designs clean and versatile; they should work well for everyday wear. Avoid overly complex designs that are difficult or costly to reproduce. Feel free to incorporate the Driftwood Clothing Company logos (attached) if it enhances the design, but this is optional. We’re excited to see your creative interpretations! Thank you for bringing our vision to life.

Target Market(s)

Texan men ages 25-55

Industry/Entity Type

Apparel

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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